- Growth Taktics
- Posts
- Taktical Growth Hacks 295
Good afternoon. We’re testing a new look, so don’t judge us. The growth hacks will be valuable as always so let’s get at it.
What’s in the news
Meta launches paid verification on Instagram and Facebook, TikTok under investigation by the DOJ, and Twitter now shows bookmarking metrics.
Growth Hacks
#1. An easy fix for +16% more conversions
A study by Quick Sprout revealed a simple trick that boosted conversions by 16%.
What’s the trick?
Making their website’s the cursor blink by default in the input field of their lead generation form.
Source: QuickSprout
#2. Push notifications push purchases
Leanplum, a mobile marketing platform, analyzed 56 million data points to figure out how to boost sales.
Here are their 2 best findings:
1. Push notifications convert 9.6x more users to paying customers.
2. Sending notifications between 3-6 PM results in 2.7 times more purchases.
Source: Leanplum
#3. Increase revenue by saying hello
Promotional emails are a necessary evil of the eCommerce world, but a study indications that there’s a type of email sells 320% more products than promotional emails.
Welcome emails!
If you’re only using promotional emails to get sales, it’s time to start recommending products in your welcome emails.
Source: WordStream
Open Roles
Creative Ad Copywriter: A sharp, talented writer to join our creative and content teams to write compelling ad copy as well as other assets (including blog posts and landing pages) across a breadth of verticals.
Senior Paid Search Account Manager: A cool, sharp, talented person to join our Paid Search team to manage scalable direct-response Google AdWords advertising campaigns for a small number of exciting clients.
SEO Manager: We’re looking for someone who is self-directed and is interested in digital marketing and tech/startups in general.
Senior Account Manager Paid Media: You are a motivated self starter with a desire to lead on strategy and execution in paid media channels for some of the world’s leading brands
Required Reading:
The quality score has a direct impact on both the cost and performance of PPC campaigns. That’s why eCommerce companies must understand what it is and how it affects paid search ad campaigns. Visit our blog to find out how to increase your quality score for PPC campaigns.