Taktical Growth Hacks 296

The best email of your week

Author

Ilan Nass
March 24, 2023

We’ve got a new look but the same helpful hacks. Let’s get into them.

What’s in the news

Instagram’s old competitor makes a comeback, Canva releases new features, and Twitter sees a loss in profits.

Growth Hacks

#1. Simple copy increases email response rates 📧

It might be tempting to jazz up your email copy with a lot of technical, complicated language, but this is an urge you should definitely resist.

Why?

Because research suggests that email content with a 3rd-grade reading level gets better response rates.

So be sure that your audience doesn’t have to be smarter than a fifth grader to get through your email.

Source: BuzzSumo

#2. +26% App installs with the right visuals 🖼️  

Wallop, a virtual flea market app, made a few visual changes on their First Impression Frame on Google Play and The App Store and increase app installs by 26%.

Here’s what they did:

1. Instead of regular screenshots, they added more lifestyle images (how a human interacts with the app)

2. Added CTA right on the image (screenshot captions)

3. Turned 2 separate images into a one big panoramic gallery

4. Added branded elements

Source: Storemaven

#3. Up CTR on Facebook Ads 📈

If you’re looking to improve your CTR on Facebook Ads, an easy change to your ads could X10 your current CTR.

What’s the change?

Turn single-image ads into carousels.

Source: KlientBoost

Open Roles

  • SEO Account Manager

    We’re looking for someone who is self-directed and is interested in digital marketing and tech/startups in general with heavy SEO experience

  • SEO Apprenticeship

    Looking to get your career in digital marketing started? Look no further - send in your resume today

  • Lifecycle Marketing Specialist

    Are you a retargeting guru? Email and conversion rate royalty? We need to hear from you.

Required Reading:

Many marketers are missing out on the benefits of a platform like LinkedIn. LinkedIn is a platform that is uniquely powerful for those trying to sell to businesses or reach professional audiences. Visit our blog for a look at the LinkedIn best practices that can help marketers reach their goals on the platform.