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- 🚀 This Week's Hack: Tell them what you're NOT
🚀 This Week's Hack: Tell them what you're NOT
The best email of your week
Ilan Nass
September 01, 2024
Hey, Marketers! Did you hear Google’s John Mueller confirmed that word count doesn’t affect SEO ranking? Phew, now we can all stop counting the words in blog posts before reading them. Keep scrolling to read our 71-word growth marketing tip:
Top 3 Headlines:
TikTok is introducing a new “Manage Topics” feature, Instagram is rolling out comments on Stories, and YouTube is expanding its AI comment summaries to more languages.
This Week’s Growth Hack:
Tell them what you’re NOT 🙅♀️
Here’s a simple technique that can enhance your marketing copy’s effectiveness by differentiating services/products in competitive markets.
Instead of saying what your products/services are, say what they’re not:
❌ “Reliable and friendly dog walking service”
✅ “No missed appointments, no rushed walks, no unhappy tails."
This method (1) sets your service apart and (2) directly addresses common pain points, making your offering more appealing and relatable to potential clients.
Source: Stacked Marketer
Super Solved:
You probably set yearly goals with the intention of exceeding them 🧗
But what happens when your business starts to see those goals go in the opposite direction? 😱📉
No, the answer is not getting a questionable haircut you’ll regret the rest of your life 🙄
When one footwear brand started to see a decrease in performance YoY and struggled to maintain a 3X return, they knew they needed to put on their running shoes and take action, fast 🏃♀️
Cue the beginning of this brand’s partnership with Taktical 🤝
Our Takticians knew they needed to make some key changes and got right to work 🦸
First, we restructured the brand’s active campaigns 💌
Then we introduced Advantage+ Shopping Campaigns 🛍️
And all the while, we used a diverse creative mix 🎨
Within 3 months, the footwear brand saw a 42% increase in overall ROAS (versus the previous 3 months). Now the brand is back on track with a 13% increase YoY 🚂
Next time you’re in a pickle …
Open Roles
Required Reading:
How to Build a Content Marketing Funnel That Converts in 3 Simple Steps
73% of B2B marketers and 70% of B2C marketers say they implement content marketing in their overall marketing strategy. Why? Because professional content marketing works! We’re covering how to build a content marketing funnel that converts, so you have actionable tips to guide potential customers from the first “hello” to the final “thank you for your purchase.”