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  • 🚀 This Week's Hacks: < 10 days, 143K followers 😎

🚀 This Week's Hacks: < 10 days, 143K followers 😎

The best email of your week

Author

Ilan Nass
March 17, 2024

Hey, Marketers! So the Oscars happened, and the Barbenheimer debate was finally settled (maybe?). But do you know what we can all agree on - how awesome this week’s growth hacks are:

What’s in the news…

Meta launched a whole bunch of new tools, Apple launched Web Distribution for apps in the EU, and Instagram took the top spot from TikTok as the most downloaded app globally.

Growth Hacks

#1. Get 143K followers in 9 days

Transform your social media engagement - look at Chewy Thompson's Instagram for inspo.

Chewy laid out a plan: More followers means more intense workouts. And it will all end in 365 days if he doesn't get 1M followers.

He went from 500 followers to over 143K in 9 days.

This works because it combines:

- Gamification

- A compelling narrative (hero's journey)

- The universal appeal of challenges.

Plus some urgency.

#2: Retain +60% users by giving them product bumpers

Use Wes Bush’s ingenious 'Bowling Alley Framework' to reduce the average 40-60% user dropoff after signing up for a product.

Take the Product Bumper part of this framework and make sure you have:

  • Welcome Message

  • Product Tour

  • Progress Bars & Checklists

  • Tooltips

  • Empty States

Take a tour of the Bowling Alley and check out Wes's article.

Source: Wes Bush

#3. The secret to effective Google Ad location targeting

Local doesn't mean easy when it comes to Google Ads. The trick?

Use CRM data to track offline conversions. Then tailor your audiences with Google's Customer Match for more accurate targeting.

Remember, two-thirds of searches are mobile, so don't rely on home addresses. 

Learn the other Google Ad location targeting mistakes to avoid from Mark Ivine here.

Source: Mark Irvine

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Required Reading:

Uncovering the ROAS Formula: 6 Essential Steps to Amplify Your Advertising Success

Your ROAS calculation is essential for gauging the efficiency and profitability of your ad campaigns. Not only is it important for evaluating past success, it’s also crucial for future planning and budget allocation. In this guide, dive into the return on advertising spend (ROAS) formula to maximize your advertising success.