- Growth Taktics
- Posts
- 🚀 This Week's Hacks: 11X higher ad engagement 🙂
Hey, Marketers! We’ve been messing around with this funky tool that syncs our Spotify to our Slack status. Give it a try and show off your amazing music taste to your co-workers. Then show off your amazing marketing skills by putting these growth hacks into practice:
What’s in the news…
Google admitted links aren’t that important for SEO,
Growth Hacks
#1. A thank you goes a long way
Embrace the power of personalized gratitude to turn one-time buyers into lifelong customers.
Surprise customers with personalized thank you gifts or free samples with their purchase. Tailor these tokens to their preferences and purchase history for a genuine impact.
Want more thank you ideas? Check out the full article on Shopify here.
Source: Shopify
#2: Trigger (event) warning
Have you ever wondered what finally convinces someone to switch from a free service to a paid subscription? Trigger Events.
Here's an example from a survey of Prius owners in Branding that means Business: "...one of the strongest predictors of whether someone buys a hybrid is whether the people in their same neighborhood own one.”
Target customers right after a Trigger Event to tap into their emotional mindset and encourage conversions.
Source: Clayton Christensen
#3. Face the facts: This gets you 11x more ad engagement
Humans are naturally drawn to faces.
An Adwerx experiment confirmed it: Ads with faces had 11x more engagement than those without.
Use human faces in your ads to draw attention.
Bonus tip: Faces with averted gazes aimed towards your product can actually amplify focus and improve performance.
Source: Adwerx
Open Roles
Senior Paid Search Account Manager
Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.
Senior Account Manager: Paid Social
This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.
SEO Manager
Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.
Required Reading:
How to Turn Google Ads Audit Insights into a Strategic Plan
A meticulous Google Ads audit can spot strengths and sniff out any weaknesses in your PPC strategy. Taking a deep dive into your account can also highlight quick-fixes and big opportunities for better performance. In this article, we’ll explore how to run a comprehensive Google Ads audit and turn those insights into optimizations.