🚀 This Week's Hacks: 4 posts = 4x more sales 📸

#1. Multiply sales 4x on social

Sprout Social conducted a study revealing a method to quadruple your sales on social media platforms.

Here's what the study showed:

#1. Only 15.1% of customers will buy a product after seeing it posted on social media once.

#2. However, when they see it posted 2-4 times, sales increase an astonishing 60.7%.

So show your product from 2-4 unique angles in an engaging way to increase sales.

For example:

- The first post highlights the overall design

- The second focuses on a unique feature

- The third emphasizes how it's used

- And the fourth offers a customer testimonial

This keeps the content fresh and engaging without overwhelming your followers.

Source: Sprout Social

#2: 4 LinkedIn retargeting tips

Capitalizing on the full power of LinkedIn ads requires more than just surface-level engagement. Michelle Morgan shares her top insights for optimizing LinkedIn retargeting ads and maximizing efficiency.

Here are a few of those tips and examples to put them into practice:

1. Diversify your audience sources: Don't limit retargeting to website visitors; use other familiar sources like contact lists or LinkedIn engagements.

For example: Upload an email list of attendees from a recent offline workshop to target those who've already expressed interest in your services.

2. Keep your Exclusion Audiences updated: Exclude audiences unlikely to convert, such as those who've already filled a Lead Gen Form.

For example: Regularly update exclusion lists to remove users who've completed a purchase, ensuring you're not wasting ad spend on existing customers.

3. Master rotation settings for your objectives: Control ad rotation to equally show different ads, instead of relying on LinkedIn's performance optimization.

For example: Use rotation settings to evenly display three different ad variations over a week, then analyze which one received the most engagement.

4. Leverage manual bidding: Start with the lowest bid to find the most cost-effective average CPC for your target audience.

For example: If automatic bidding suggests $2 per click, start manually at $1. Over time, adjust up or down to find the sweet spot where you're still winning impressions at the lowest possible cost.

Put these (and Morgan's additional tips) into action to gain more qualified leads without overstretching your budget.

Source: Michelle Morgan

#3. Transform your Facebook Ads by ditching view-through data

Optimizing ads for view instead of clicks could be costing you serious conversions on Facebook.

That's because click data:

- Strongly correlates with revenue.

- Usually represents new customers.

- Unlike view data, offers more accurate insights.

Facebook's algorithm can help you find more new customers on click data. And Nigel Thomas has the solution.

Follow his guidelines below for identifying if you have a view-through problem and how to fix it with click data:

Step 1: Understand Facebook Ad Attribution Settings

Facebook provides four different attribution settings:

1) 1-day click

2) 7-day click

3) 1-day click/view

4) 7-day click/1-day view

Step 2: Audit Your Ad Account

- Access your ad account settings.

- Select 'compare attribution settings'.

- Check all of the following: the 1-day view, 1-day click, and 7-day click boxes.

This will help you analyze whether purchases are originating from clicks or views.

Step 3: Embrace the 80/20 Rule (Pareto Principle)

Aim for 80% of purchases to come from click-through data and the remaining 20% from view-through data. If your numbers are inverted, you likely aren't reaching and engaging new customers.

Step 4: Optimize for Click Data

It's time to instruct Facebook to target users likely to click and purchase within 7 days.

Configure your conversion campaigns accordingly:

- For monthly ad spend below $50K: Optimize for 7-day click/view.

- For monthly ad spend above $50K: Optimize just for 7-day click.

Once 80% of purchases come via clicks, that's your cue to start scaling your ads.

Here's a Loom link for a visual how-to of all the above.

Source: Nigel Thomas

Open Roles

• Agency Operations Manager

  We’re looking for a cool, sharp, witty and talented talented person to join our team to help manage day to day operations of our agency internally.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

Amazon’s Transparent Ad Marketplace (TAM) Explained

Amazon’s TAM (Total Advertising Cost of Sales) bidding strategy allows advertisers to better control their advertising costs and optimize their campaigns for profitability. Learn more about Amazon ad bidding strategies, the advantages of TAM, and how to set up and optimize your own TAM strategy.