🚀 This Week's Hacks: 4 Qs to turn browsers into buyers

1. Increase service page conversions ⏭️

Ensure your service page effectively communicates key information to guide potential clients toward a purchasing decision.

Michel Eisik says you must address these 4 essential questions to convert customers:

1. Immediately address "Why would I want this?" Highlight the specific problems or needs your service solves. (Tip: Include the challenges faced by past clients.)

2. Answer "Who is this for?" by clearly describing your ideal customer. (Tip: Paint a clear picture of your target audience by using relatable scenarios or questions that resonate with them.)

3. Tackle "What’s included?" by succinctly breaking down what your service entails without overwhelming visitors with too much text. (Tip: Use bullet points or short paragraphs for clarity.)

4. Respond to "Why should I choose you?" by listing your Unique Selling Points (USPs) or differentiators that set you apart from competitors. (Tip: Include specialized expertise, customer testimonials, or exclusive service features.)

Source: Michel Eisik

#2: Mashup app names perform best 🥨

Coming up with the perfect product or company name can feel even harder than developing the product itself. Ali Abouelatta comes to the rescue with his extensive analysis of 100 app names.

Take a tip from the best-performing apps: Use a mashup name.

Examples:

- Two words combined: DoorDash ("door" + "dash")

- Elements of two words combined: Netflix ("Internet" + "flicks")

Ali has 7 more naming strategies - check them all out here.

Source: Ali Abouelatta

#3. Craft viral content and grow your socials 👯

For social content to go viral, it needs to evoke strong emotional reactions like "WTF," "LOL," or "OMG." Shares are crucial, as Instagram's Adam Mosseri highlights them as a key metric for success.

Here are three strategies Dupe.com used to rack up 32M views, 735,000 shares, and 530,000 likes on IG in 60 days:

Strategy 1: "You Need to See This." Share lesser-known tips that offer real value and make your audience feel like insiders.
Tip: Frame your content as 'can’t-miss' or newly trending to create urgency and exclusivity.

Strategy 2: "You Won't Believe This.” Utilize surprising facts or stark contrasts in your content to grab attention and provoke discussion.
Tip: Employ humor or bold statements to spark controversy and engagement to make it share-worthy.

Strategy 3: "Let's Do This." Make content actionable.
Tip: Provide advice that viewers can easily apply in their own lives, which helps increase the likelihood of sharing with their friends.

Source: Alex Garcia

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Required Reading:

The Complete Guide to Maximize Brand Reach on Reddit

Reddit isn’t like other popular advertising and social platforms. When businesses use it correctly, Reddit can become a valuable resource and expand your company’s audience reach. In this blog post, we’ve outlined effective Reddit branding strategies, such as Reddit cross-posting, and shared how to avoid common pitfalls. Let’s jump in!