🚀 This Week's Hacks: 68% more reviews with this waiting game ⏳

#1. Increase reviews by 68%

Wanna have your customers say something?

Asking customers immediately or too soon to leave a review could backfire. But giving them enough time to enjoy the product means they're more likely to leave a positive review.

So what's the sweet spot?

Wait at least 10 days to request a review.

This comes from recent experiments involving South Korea’s largest travel platform and customers of a major apparel marketplace. It showed:

- Asking for a review 1 day after a trip reduced the number of reviews by 48%

- Asking 13 days after increased reviews by 68%

And for the apparel company:

- Asking after 14 days increased reviews by 39%

Psychologically, when we're reminded to do a task it brings up memories of the experience. Ask too early, and the memory is still too fresh - the reminder is useless. Give customers time to gather their thoughts.

Based on these findings, if you're selling experiences, wait longer to send a review reminder than if you're selling common household items. But every company is different, so test different time frames and try incentivizing the review.

Source: Thomas McKinlay

#2. 15 evergreen content ideas

Evergreen content is the timeless stuff that can help your website rank higher in search engines, drive traffic regularly, and remain useful for your web visitors for years to come.

So here are 15 ideas to inspire your next piece of evergreen content:

1. Best or worst practices for a specific goal.

2. Your own original research.

3. Assemble 100 pieces of stats from across your industry.

4. History of a topic or product.

5. Your success story, case study.

6. Your fail story, “what went wrong” case study.

7. Single best tip roundup

8. How-to for beginners or advanced users.

9. How-to checklist.

10. A list of ideas and resources.

11. Everything you need to know about a niche or topic.

12. Best free and paid tools.

13. A list of top influencers in a specific niche.

14. Common mistakes in a single niche.

15. How to pick the best product.

Source: copyblogger

#3. How to write a milestone post that goes viral

“We reached 100K subscribers!"

"Our 1 millionth user just signed up!"

"700K followers on Instagram? Wow!"

Look familiar? These milestone posts aren't just celebrating a big win - they're also a marketing tool.

How?

- They can encourage a ton of shares

- They nurture existing connections

- They're an opportunity to outline a vision for the future

- They let you summarize your brand's journey so far

Here are a few ideas for milestone posts that tick both boxes: the marketing and the personal

1) Say it with a thank you. Thank customers, followers, subscribers, etc. with a personalized note - you can even call a few out by name. There's nothing like showing some gratitutde to make people feel special and show what your brand is all about.

2) Share your insights. There's a lot you probably learned on the way to this achievement. Share a peek into that journey with some personal insights that help people gain a better understanding of your brand and its growth path.

3) Give a glance at the data. Sharing a screenshot or other depiction of your growth graph gives people a visual explanation of your journey. They'll feel more involved and encouraged to be a part of future growth when they see how far you've come.

4) Introduce a call to action. Milestone posts are already upping the excitement level a notch. Leverage the positive emotion around this event and get your followers and custoemrs to join in the celebration by providing specific calls to action. Think incentives (e.g. discounts) and special offers that can boost conversions.

Source: Substack

Open Roles

• Agency Operations Manager

  We’re looking for a cool, sharp, witty and talented talented person to join our team to help manage day to day operations of our agency internally.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

TikTok Ad Account Set-Up: Step-By-Step Guide

With over a billion active users and growing, TikTok is the place to reach an engaged customer base. If you haven’t already started advertising on the platform, follow this step by step guide to setting up your TikTok Ad account.