🚀 This Week's Hacks: $92M from your existing content 🤯

#1. Persistence pays off with 256M video views

Relentless challenges can intrigue and engage viewers, making them more likely to be shared widely.

The key is showing persistence.

Example: Going Through The Same Drive Thru 1,000 Times (256M views)

Source: Paddy Galloway

#2: Earn $3K/day in ad revenue

Create a mix of high-quality content including professional photoshoots and influencer-generated videos to showcase your product authentically.

Start with: One studio and one outdoor photo shoot for high-quality imagery.

Then: Partner with 10-20 creators for versions of video content that demonstrates your product's use and advantages.

Finally: Utilize the content across your marketing channels, identify the most effective for conversion, scale ad spend based on content performance, aiming for $1-3K/day in revenue.

Source: Nik Sharma

#3. Follow this $92M lesson on re-selling existing content

Leverage 'selling the sawdust' by repackaging and monetizing existing content assets. Ebooks, research reports, and other gated content are great examples of this.

That's what Taylor Swift did for her concert movie, which raked in over $92M in its opening weekend. Most of the movie? Repurposed “scraps” aka video footage of her tour.

Source: Marketing Max

Open Roles

• Senior Paid Search Account Manager

  Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

  JOIN TAKTICAL

Required Reading:

How to Increase Social Media Engagement: A Guide for Marketers

With competition always increasing, it becomes more and more challenging for brands to increase user engagement on social media. Here, we data from marketers to outline the most useful tips for increasing user engagement on your social platforms.