🚀 This Week's Hacks: AI delegation (exact prompt inside) 👀

#1. Aim for brand recognition, not recall

Design your website and user interfaces for recognition, not recall, to make a lasting impression and reduce the mental effort for users.

This comes down to improving your site's UX so your brand's information is easy to understand.

One way (of the many shared by Raluca Budiu) to do this: Use visual cues like buttons instead of text commands.

Source: Raluca Budiu

#2: Delegate with AI using this word-for-word prompt

Delegate like a boss by pairing Loom + ChatGPT.

Let ChatGPT turn the transcript of a Loom explainer video into an easy-to-follow SOP. Just use this prompt, courtesy of Jodie Cook:

"Transform this transcript from an instructional video into a comprehensive set of actionable steps to create an SOP (standard operating procedure), that will be easy for a team member to understand and execute. The transcript includes [briefly describe the task or process covered]. You should highlight key points, cautionary notes, and tips for efficiency. The goal outcome is a step-by-step guide I can use for effective delegation, that minimizes misunderstandings and errors and maximizes productivity and accuracy in task execution: [Include the transcript]”

Source: Jodie Cook

#3. The yay vs. nay SEO trends

SEO trends come and go. Knowing where to channel your resources can be a game-changer. Joshua Hardwick has the full rundown, but here are 2 takeaways.

Where you should focus: Programmatic SEO for automatically generating keyword-targeted pages and scaling valuable evergreen content.

Here's where not to put your effort: Bing.

Bing's market share is only about 3% - compared to Google's 92%. Also, a high rank on Google often translates to a good position on Bing.

Source: Joshua Hardwick

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Required Reading:

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