🚀 This Week's Hacks: When they aim for 1st, we go last 🏆

#1. If you're not first, aim for last

The Serial Position Effect describes how we remember items at the beginning and end of a list better than all the fluff in the middle. You know that feeling when you're grocery shopping and forget your list, so all you end up buying is what was the first and last item on it? Yeah, we've been there - stuck with just a carton of eggs and a bunch of bananas.

How to take advantage of the Serial Position Effect in marketing:

Aim for a Striking First Impression:

Bid higher to grab the first impression, which could improve conversion rates and offset the initial cost. By bidding higher on a Google Ads campaign, for example, you can land at the top spot, making it the first thing potential customers see, which can lead to increased clicks and conversions.

Power-Packed PS Sections in Emails:

Add a PS section in emails with key info or offers to catch readers' attention. Include a PS in your marketing emails like, “P.S. Order now and get 20% off your first purchase!” to get recipients to take action.

End with a Bang:

Recap main points and have a strong call to action at the end of ads or presentations. Example: Concluding a product presentation with a summary of features followed by a compelling “Buy Now” call to action to reinforce the message and prompt purchase decisions.

Source: Simply Psychology

#2: 5 paid media tips for a quick performance boost

Leveraging Moiz Ali’s experience founding Native and growing it into a huge CPG company, here are 5 quick paid media tips to supercharge your strategy:

1. A click-through rate (CTR) <2% indicates a creative problem. A CPM >$20 suggests potential creative issues, although high AOV products can afford higher CPMs.

2. Spend up to $1,000/day per million people in your audience to avoid saturating them.

3. If you're spending below $100k/month, focus only on Meta. Master it before expanding.

4. Utilize TikTok’s typically lower CPMs and run native ads for vast, cost-effective brand exposure

5. Invest time in managing comments on your ads, especially when spending $1k-20k/day. Respond to every positive comment or question, as this can significantly lower your CPMs and extend your ads' lifespan.

Source: Moiz Ali

#3. Avoid the SEO mistakes that 95% of marketers make

SEO mishaps can add up and lead to ranking downfalls. Here’s a tip inspired by an analysis by Patrick Stox and the Ahrefs team across 1 million+ domains that address the most common SEO blunders:

• 95.2% of websites: 3XX redirects

  Generally, redirects are ok. But audit and fix 3XX redirects to prevent loops or long chains, keeping them below 10 to make sure Google can consolidate correctly to the final URL.

• 80.4% of websites: Missing alt attributes

  Address missing alt attributes on main content images for accessibility, legal compliance, and enhanced image search rankings.

• 72.3% of websites: Page is slow

  Review Core Web Vitals, optimize image sizes, and scrutinize plugins to enhance page load speed.

• 66.2% of websites: Just one incoming dofollow link

  Incorporate more than one dofollow internal link on your pages to aid Google in understanding your site’s structure and topical relevance.

Source: Patrick Stox

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Required Reading:

Tips to Improve Your SEO With Each Blog Post You Write

If you are looking to improve your SEO, blog posts are a must. The good news is, there are a few things you can do to make sure that your content is properly optimized for the SERPs. Here are our top tips, tools, and insights.