🚀 This Week's Hacks: The bargain bin is where it's at 🤑

#1. Use an eBook bargain as a high-converting lead magnet

Ditch the bland 'Book a Demo' CTA. Instead, create a concise eBook that distills your expertise and sell it for 99 cents to capture leads.

Here's a step-by-step:

1. Identify a valuable but specific topic or service offering you can cover.

2. Write and design a 10-20 page eBook about it.

3. Replace generic CTAs with your low-cost eBook offer.

Example: A Facebook ads agency writes a guide on setting up ad accounts and offers it for 99 cents. They follow up with buyers to upsell and offer their full services.

Source: Marketing Max

#2: Create buy-in to earn 1M+ YouTube subscribers

Turn viewers into fans and customers by creating content that shows, rather than tells.

3-step process:

1. Identify your unique journey that can become a content pillar.

2. Develop a series of videos that document a challenging process or journey related to your niche.

3. Use this narrative to build a 'binge bank' of content that encourages deeper audience investment.

Example:

Nick Bare documented his marathon and Ironman training on YouTube, showing the process of the hero's journey instead of quick "get fit" videos.

Turning audiences into fans, he now has 1M+ subscribers and his supplement company - Bare Performance Nutrition - earns $50-$60M in revenue.

Source: Nick Bare

#3. A warm welcome email that sells

Craft a 5-part email welcome flow to turn fresh subscribers into paying customers while highlighting your brand's narrative and unique value.

1) The Friendly Introduction (Immediately): A warm hello, brand story, and what to expect (deals, launches).

2) The Value Proposition (48 hours later): Detail your standout feature with a mild incentive (e.g. free shipping).

3) The Showcase (72 hours after #2): Spotlight best-sellers with testimonials and strong reasons to buy.

4) The Proof (72 hours after #3): Flood with social proof, reviews, and third-party validations.

5) The Final Nudge (One week after #4): Present an irresistible offer, emphasize brand hallmarks, and reinforce with social proof.

Source: Nik Sharma

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Required Reading:

5 Landing Page Hacks with Massive Conversion Impact

You could double, even triple your landing page conversion rate by applying a few simple landing page hacks. In this article, we’ll explore these tips, presenting you with proven examples of each so you can apply them immediately and boost both CVR and revenue.