🚀 This Week's Hacks: Boost conversion rates 232% with better CTAs📣

Hey Marketers! We’re back with another edition of Growth Hacks to power you through your week. Before we zealously watch the “Dumb Money“ trailer for the 57th time, let’s get into this week’s growth hacks.

What’s in the news

YouTube soon to roll out AI-powered dubbing, Meta to end access to news on Facebook and Instagram in Canada, and TikTok tests new retail shopping feature.

Growth Hacks

#1. Boost conversion rates 232% with better CTAs📣

If your CTAs are underperforming, you might be making a few mistakes. Instead of worrying about if your CTA button should be red or blue optimize your CTA with these three tips:

1.  Make sure your CTAs aren’t missing the A

Use clear action words in your CTAs. Use words like Start, Subscribe, or Join to indicate the next step you want your audience to take.

2.  De-Clutter the page

If the space around your CTA is cluttered with text and visuals, it’s going to be less effective. A case study done on a trucking company called Open Mile revealed a 232% increase in conversions thanks to de-cluttering the area around their CTAs.

3. Remember that size matters

Regardless of where you place your CTA, no one’s going to see it if it’s too small. Bold or increase the font size on your CTA so that it’s easy to spot, but not obnoxiously large.

Source: Neil Patel

#2. Avoid disasters in influencer marketing🚫

Influencer marketing is a game-changer for brand awareness and building trust with your audience, but it can end in disaster if you don’t put a few safeguards in place. Here are a few things to do before you invest in an influencer marketing campaign.

1. Decide on your KPIs

Define your goals and KPIs that you’ll be using to measure the success (or failure) of your campaigns. You want to be able to quantify the effectiveness of your campaign and use those insights for future campaigns.

2. Do your research

Influencers have brands of their own they want to portray to their audiences. It’s important to conduct thorough research to make sure their brand and image align with that of your company.

3. Engagement > Follower Count

Follower count is an important metric to look at when choosing an influencer, but it’s lazy marketing to consider it as the only important metric. Prioritize engagement over follower count so your campaign makes a genuine impact.

Source: Sprout Social

#3. Boost landing page conversions 33%📈

The marketing agency Blue Stout was able to increase landing page conversions by 33% with one easy trick. What was it?

They removed one line of text. The text they removed was in the landing page headline, which looked clunky and overcrowded on mobile.

Why did this simple fix work so well? Because less text means a shorter scroll time for potential customers looking for products to purchase.

Source: Blue Stout

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Required Reading:

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