🚀 This Week's Hacks: Be the carrot, not the stick 🥕

#1. Lessons learned from carrots

Don’t let your product be pigeonholed by its traditional use. Reimagine its value props, function, narrative, and distribution channels to create fresh experiences that appeals to new customer behaviors and needs.

Like the baby carrot!

Repositioning and reframing carrots as a healthy, grab-and-go snack helped producers tap into the snack food market and create new opportunities for consumption and distribution beyond grocery stores.

Source: First the Trousers Then the Shoes

#2: But what’s in a name?

Coming up with the perfect product or company name can feel even harder than developing the product itself. Ali Abouelatta comes to the rescue with his extensive analysis of 100 app names.

Take a tip from the best-performing apps: Use a mashup name.

Examples:

- Two words combined: DoorDash ("door" + "dash")

- Elements of two words combined: Netflix ("Internet" + "flicks")

Ali has 7 more naming strategies - check them all out here.

Source: Ali Abouelatta

#3. Make your first impression count

Your website's hero copy is your first shot at making an unforgettable first impression. Luckily, Michal Eisik has a tip for making sure visitors are hooked:

If visitors are new to your product, lead with the pain point your product solves. Bonus points if you can phrase it as a question.

Example: Do you know where your engineering spend is going?

If they've crossed paths with your product before, go straight for a solution-aware headline.

Example: Measure you dev productivity with precision and ease

Source: Michal Eisik

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Required Reading:

How to Use Amazon’s A9 Algorithm to Maximize Conversions

Getting your products noticed on Amazon isn’t easy, but it’s the foundation of eCommerce success. So knowing the ins and outs of Amazon SEO and its A9 algorithm is critical to making sure your products get found - and by the right customers. Read on to learn about the A9 algorithm and get actionable tips to optimize your Amazon listing.