🚀 This Week's Hacks: Crack retention to earn 329M views 📺

#1. Retain an audience of 329 million

Take a tip from the viral video playbook or Mr. Beast: start with a hook that opens a loop and then keep viewers on the edge of their seats with a 'retention mechanism' .

Example: Mr. Beast's $1 vs $1,000,000 Hotel Room! video that racked up 329M views.

Curiosity is a powerful motivator. By progressively revealing hotel rooms from budget to luxury, we're compelled to watch until the end to satisfy our curiosity.

Source: Mr. Beast

#2: Sell at a 12.2% higher price point

Introducing a take-back program isn't just eco-friendly; it’s a solid strategy to enhance brand loyalty and perceived product value.

Research from Ariyh shows significant increases in willingness to pay and brand loyalty with take-back programs:

- People paid 39.1% more for a pen with a take-pack program.

- They paid 12.2% more for an IKEA armchair with an upcycle program.

- They were 65.3% more likely to choose a more expensive shirt with a circular program.

Source: Ariyh

#3. Psych 'em up to boost conversions

Ever hear of Psych Energy? It's the emotional charge that drives customers through your funnel.

Visitors arriving to your site through branded searches likely come with high 'Psych', ready to engage. Those from a cold email? Not so much. Tailor their journey to boost that energy level.

One quick win to boost their Psych Energy:

Clear, concise copy

One thing that drains it:

Slow load speeds

Get more Psych Energy insights and examples from Darius Contractor here.

Source: Darius Contractor

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Required Reading:

5 Proven ways to Combine SEO and Digital Marketing for Brand Visibility

It can be hard finding the right balance between SEO and other digital marketing strategies: You either focus too much on SEO, or invest in digital marketing initiatives without a solid SEO foundation. The result is a huge gap in reaching potential customers. Here, we’ll show 5 ways to bridge this gap and create a cohesive, powerful presence online.