🚀 This Week's Hacks: Be your customers' biggest fan 🥇

#1. Gain 46% more trust in your brand

Reddit's unique blend of search and social traits means advertising on the platform could lead to higher trust and spending from users.

Leverage Reddit ads for the consideration stage of your funnel with a conversion-focused campaign.

Here's how:

- Set your Reddit ad campaign goal to 'conversion'.

- Utilize Reddit’s 'maximize conversions' automated bidding strategy and bid recommendations.

- Create an ad with a compelling and clear CTA.

- Apply interest targeting and retargeting strategies.

Source: Reddit for Business

#2: You need your customers to believe they can succeed

The Self-Efficacy Effect: When customers believe they can successfully use your product, they're more likely to purchase.

Provide educational content that empowers users, like Adobe and Microsoft do with comprehensive learning resources, leading to increased product adoption and customer loyalty. And IKEA does this with their super simple instructions.

Think tutorials, guides, forums, and workshops.

Source: Gabriel Lopez-Garrido

#3. Show up in ‘near me’ searches

Proximity is still the biggest component in ranking for 'near me searches', but you can boost relevance and prominence by leveraging customer reviews that use powerful local keywords.

Identify key phrases in reviews that align with your business and location. Use these across content, including social media and on-site.

Example: A restaurant sees a review from a customer using the phrase “best restaurant in India”. They use this keyword phrase as a title of a blog post, and feature the review in the content.

Source: Kristi Hines

Open Roles

• Senior Paid Search Account Manager

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• Senior Account Manager: Paid Social

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• SEO Manager

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Required Reading:

How to Increase Social Media Engagement

Social media is where customers can learn about brands and engage directly with them, boosting awareness and loyalty. But, it’s not easy to stand out on these platforms. Luckily, we put together these handy tips for you to increase engagement on your social networks.