🚀 This Week's Hacks: Double exit survey responses

#1. Pricing has the biggest impact on your bottom line 💸

A study among 512 SaaS companies revealed that a 1% improvement in pricing increased the bottom line by 12.7%. Yep, pricing beat acquisition by 3.8 times.

Want to improve your pricing model? Here's how:

- Highlight the USP of your product/service based on your price
- Conduct A/B tests on your business’s pricing structure
- Analyze customers’ price sensitivities through surveys and feedback

Source: Price Intelligently

#2: A tiny tweak that doubles exit survey responses 📈

Knowing why your customers cancel is extremely valuable for helping you address customer needs and concerns.

Alex Turnbull discovered that simply adjusting the question’s phrasing increased his responses from 10.2% to 19%.

It’s as simple as changing "Why did you cancel?" to "What made you cancel?"

Source: Alex Turnbull

#3. Happy customers = a powerful marketing tool 🔦

Nielsen’s study found that 88% of people trust recommendations from friends more than any other form of advertising.

Maximize your marketing impact with a referral strategy that turns your satisfied customers into brand advocates.

1. Confirm customers love your product/services
2. Offer rewards like cash back, discounts, or freebies to customers who refer friends
3. Market your referral program to get the word out

Source: SEMrush Team

Open Roles

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Required Reading:

How to Build a Content Marketing Funnel That Converts in 3 Simple Steps

When you can create content that sells, engages, and nurtures relationships, you turn online visitors into loyal customers. But how do you build a content marketing funnel that converts? We’re diving into the actionable steps that guide potential customers from the first “hello” to the final “thank you for your purchase.”