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- 🚀 This Week's Hacks: The end? Or the start of 10M views 👀
🚀 This Week's Hacks: The end? Or the start of 10M views 👀
The best email of your week

Hey, Marketers! The Superbowl is right around the corner, and you know what that means: Superbowl ads! As you eagerly await your chance to judge every overpriced commercial, take a look at these growth hacks for crafting your own winning marketing strategy:
What’s in the news…
Meta expanded their automated Advanced detail targeting, TikTok is testing a new TikTok direct-to-purchase shopping feature, Microsoft reported a revenue bump of 16% at the end of 2023.
Growth Hacks
#1. 1M followers by re-sharing their content

Consider this: 59% of people trust UGC as authentic, and it can be 6x more effective at influencing purchase decisions. So embed user-generated content (UGC) on your product pages to build user trust and boost conversions - and drive more followers to your socials.
Article grew its Instagram following to 1M by showcasing customer photos on product pages, providing inspiration and validating their products' appeal in real homes.
Source: Article
#2: Network your way to legitimacy
Growing your social media audience from scratch? Remember, social proof matters. People hesitate to follow a page with a few followers.
The solution: actively network to boost those numbers.
On LinkedIn, use automation tools like WeConnect or Lemlist to send 20-30 daily connection requests to potential followers who share something in common with you – think alumni or locals."
Source: Neal O'Grady
#3. The right way to end a Short so it earns 10M+ views

Wanna go viral on YouTube Shorts? Take a leaf out of Jenny Hoyos' playbook. With over 1 billion total views, she’s cracked the code by reverse engineering the structure of viral Shorts.
Here's one insight she landed on: end on a high note.
Example:
In this video from her interview, Hoyos closes the loop of a viral Short with a surprise twist (the gift breaks!). Then she wraps it up with a light-hearted, funny exchange with Mom.
Source: Creator Science

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Required Reading:

How to Build a Content Marketing Funnel That Converts in 3 Simple Steps
When you can create content that not only sells, but also engages and nurtures relationships, you turn online visitors into loyal customers. That’s where a content marketing funnel comes in. Explore our how-to guide on guiding potential customers from the first “hello” to the final “thank you for your purchase.”