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- 🚀 This Week's Hacks: Everybody talks (about your brand) 💬
🚀 This Week's Hacks: Everybody talks (about your brand) 💬
The best email of your week
Ilan Nass
September 17, 2023
Hey, Marketers! Sure, we may have discovered alien life, but what’s better than real-life ET? This week’s growth hacks:
What’s in the news…
The U.S. ad market is expected to grow 5%, over ½ of Gen Z prefers TikTok over Google for search, Google ran a bunch of UI experiments.
Growth Hacks
#1. [PART 2] 20 landing page tips to help 99% of marketers
Last week, we gave you 10 best practices for landing page design that 99% of marketers AREN'T using. Let's finish up that list with the remaining 10:
11. Regularly test and refine page variations to optimize conversion rates.
12. Highlight your top offer at the page's start. The best deal should be unmissable.
13. Employ varied font sizes (H1, H2, H3) for visual flow.
14. Try a soft CTA. Instead of "Buy Now," opt for "Add to Cart."
15. Mimic in-store merchandise placement strategy on your product page.
16. Prioritize actual product photos over illustrations.
17. Display the number of satisfied product customers.
18. Add reassuring statements or quotes during checkout.
19. Make return/exchange policies transparent and easy.
20. Aim for a page load time under one second.
Catch all 40 of Nik's tips in his video.
Source: Nik Sharma
#2: Increase marketing email open rate by 12%
Opening the email is the first step to getting subscribers to convert.
So here, Alex Garcia shares his top 5 tips for boosting open rates that increased his own newsletter's average open rate from 32% to 44%:
Find an emoji match
Why? A consistent emoji in email subject lines reinforces brand recognition. Morning Brew does it with a "coffee emoji" ☕️
How to Implement: Choose an emoji that resonates with your brand. Mention it in your welcome email to familiarize subscribers. For instance, "All our emails will start with '🔍' so you always know it's us!"
Beat the spam folder
Why? To ensure emails land in inboxes, not the dreaded spam/promotions folders.
How to Implement: Include a CTA in your welcome email encouraging subscribers to reply. A simple conversation helps email servers recognize the trustworthiness of the sender.
GIF profile pic
Why? Visual recognition boosts open rates.
How to Implement: Switch your email profile picture to something recognizable (e.g., your Twitter profile pic). Boost visibility with a subtle animation to turn it into a GIF, drawing the reader's attention instantly.
Triple-test subject lines
Why? Higher open rates.
How to Implement: Before the full send, A/B/C test subject lines with a subset of your least engaged subscribers. Roll out the winning headline to everyone.
Smart audience segmentation
Why? Protect sender reputation and enhance personalization.
How to Implement: Divide subscribers based on open rates (e.g., 75%-100%, 50%-74%, and so on). Or, segment by demographics, clicks, interests, customer status, or entry point. Craft tailored messages for each group.
Source: Alex Garcia
#3. Get people talking about you (in a good way)
Here's the deal: Social ads—like those on TikTok, Instagram, and Facebook—thrive on social proof.
An ad with tons of likes and comments doesn't just look good; it performs better. But how do you fast-track genuine engagement, especially when excluding current customers from your targeting? Here comes the growth hack:
1. Time it right with post-purchase emails
Send an automated email after purchase, tailored to the excitement curve of your product. Got a product with immediate impact, like a phone case? Ping them in a week. For something with longer onboarding, like software, wait for that 'magic moment' when they truly see its value.
2. Get them talking with simple choices
In the email, pose a simple question: "Loving your purchase?" Offer two responses: "yes" or "no".
For the YES clickers: Direct them to your ad with a gentle nudge to drop a like and comment. Sweeten the deal with a coupon or some store credit. Need that ad's URL on Facebook? It's easy to grab:
For the NO clickers: Channel this into constructive feedback. A brief survey can provide valuable insights into product improvements.
Source: Nothing Held Back
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