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- 🚀 This Week's Hacks: More FOMO ❗️❗️
Hey, Marketers! Have you heard that in-video-game advertising is on the rise? Yeah, marketers are calling it a brand-safe, easy, and measurable channel. Maybe that’s why ad spend here is set to hit $8.5 billion this year. Keep that in mind as we get into this week’s growth hacks:
What’s in the news…
Google admitted links aren’t that important for SEO, Reddit introduced Dynamic Product Ads, and Amazon ads revenue for Q1 grew by 24%.
Growth Hacks
#1. Tap into the emotions of buying
Purchases are driven by emotion and rationalized with logic. By tapping into certain "Emotion Resonance" maps like the Anxiety-Fomo-Hope Sales Arc, you can create FOMO around your product and boost sales.
1. Create anxiety about a problem your product solves.
2. Amplify FOMO by highlighting what they lose by not having your product.
3. Present your product as the beacon of hope.
Patrick Campbell shares 3 Emotion Resonance examples - check them out on X.
Source: Patrick Campbell
#2: Hit the bullseye on demand
Find where real demand lies by making sure the market isn't just hungry for your solutions, but also easily reachable.
They key? They're easy to target.
Ask yourself:
Where does my audience hang out online?
What communities or forums do they frequent?
Which social media groups are they part of?
Source: $100M Offers
#3. What job do people need to hire your product for?
The First Moment of Truth (FMOT) is when consumers first encounter your product - and decide whether to buy. This decision-making moment hinges on how effectively your product stands out and communicates its value.
To win at FMOT, focus on:
Using social proof, strong copy, and images to speak directly to the "job" the customer needs your product for (see Clayton Christensen's Jobs To Be Done Theory for more on this).
Source: Clayton Christensen
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