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- 🚀 This Week's Hacks: A framework for 674K subscribers 🌟
🚀 This Week's Hacks: A framework for 674K subscribers 🌟
The best email of your week

Hey, Marketers! Want to know what a modern-day hero is? Look no further than the man who ate an entire jar of cheese balls in Union Square, NYC:
What’s in the news…
Rumor has it ChatGPT is launching a search feature, TikTok is suing the US government, and Amazon entered the South Africa market.
Growth Hacks
#1. Get 674K YouTube subscribers with a simple framework

Hook your audience within 3 seconds by following the 'But & So' framework in your short-form video content.
Start by introducing a concept.
Just as things could start getting boring, introduce a 'but' - a twist or challenge.
Immediately follow with a 'so' - a solution or outcome that keeps the intrigue alive.
Dylan Jardon does an incredible job with this, and he's achieved over 674K subscribers as a result.
Source: Dylan Jardon
#2: YOU get a bonus, and YOU get a bonus!
Everyone loves getting more for their money, so make a deal irresistible by highlighting it as a bonus.
Instead of: "Get X, Y, and Z for $97."
Try this: "Buy X for $97 and get Y and Z absolutely FREE with your purchase today!"
Source: $100M Offers
#3. Get AI to write (parts of) your cold emails

We still don't suggest using AI to write full email copy, but it shines in crafting content within human-written variables.
Distinguish between the static variables (like your name and company) of your email and the dynamic parts that need personalization. Then use AI to generate tailored content that fills in these blanks and feels genuine.
Consider going beyond basic variables for AI to fill in and include things like:
Specific pain points relevant to the recipient's industry.
Insights from recent LinkedIn posts or bio summaries.
Current organizational objectives, like fundraising or expansion efforts.
Source: Matt Redler

Open Roles
Senior Paid Search Account Manager
Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.
Senior Account Manager: Paid Social
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SEO Manager
Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.
Required Reading:

5 Savvy TikTok for Business Marketing Strategies Your Competitors Don’t Know
There’s a lot going on with TikTok these days, from the potential ban being argued in the US Congress to their own lawsuit against the government. But there’s no denying this platform is incredibly powerful for reaching millions of engaged customers. Read on to discover 5 savvy TikTok business advertising strategies.