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- 🚀 This Week's Hacks: Get 100X more lead conversions 🤯
🚀 This Week's Hacks: Get 100X more lead conversions 🤯
The best email of your week
Ilan Nass
April 14, 2024
Hey, Marketers! Forget Color of the Year. We’re all-in on Sherwin Williams’ latest “The Loneliest Color” campaign. Want some other ingenious marketing ideas? Read this week’s growth hacks:
What’s in the news…
YouTube rolled out new Shopping features, Google Search results have been showing a Shop All Deals banner, and the US Congress is discussing a breakthrough data privacy proposal.
Growth Hacks
#1. A $100M Solution Framework
Make sure your product offers a compelling and comprehensive solution by adopting Alex Hormozi’s methodology from $100M Offers.
List all possible ways your product or service can solve a specific problem. Think outside the box and consider various formats and levels of engagement, such as in-person sessions, digital guides, or live support.
Example: Making healthy food shopping enjoyable could include:
personalized grocery lists
full-service shopping
a live, in-store lesson
Source: Alex Hormozi
#2: Increase lead conversion rate 100X
Ensure your marketing and sales efforts align perfectly with your revenue goals by knowing which metrics to track. One of the 5 mentioned by Brandon Redlinger?
Lead pickup rate.
Once leads have been qualified, this metric measures the percentage of those quality leads your team actively follows up on.
Responding to leads within 5 minutes can skyrocket your conversion rates by 100x. So make sure you're acting fast, when purchase intent is at its highest.
Source: Brandon Redlinger
#3. Spin friction in the positive
Contrary popular belief, adding intentional friction can actually enhance user control - and therefore boost engagement.
For example, Duolingo experimented with their streak goal options and found that removing a pre-selected number of days led to better user retention. Users making a conscious choice felt more committed to their learning journey.
Source: Ali Abouelatta
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