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🚀 This Week's Hacks: Get every last crumb of revenue 🍪

The best email of your week

Author

Ilan Nass
April 07, 2024

Hey, Marketers! How’s that March Madness bracket looking? Sorry we asked. But hey: You know what’s a slam dunk every week - these growth hacks:

What’s in the news…

Reddit is introducing generative AI into ad creation, Discord is rolling out ads, and Meta rolled out a new Engaged Customers Audience segment.

Growth Hacks

#1. Pricing is all relative

People perceive the cost of an item compared to another - it's all about relativity.

So offer a premium product option at a higher price point to make your core product appear more affordable.

The Atlantic utilized this by offering a $100 plan alongside a more reasonable $59.99 option, making the latter seem like a steal.

Source: Why We Buy

#2: Give every generation what they want

A Klaviyo report showed that different generations have unique shopping preferences.

Gen Z prefer email and social media, followed by SMS: Create integrated campaigns across social media, email, and SMS.

Gen X and Boomers are all about email: Develop comprehensive email campaigns designed to engage over longer periods.

Source: Klaviyo

#3. Drive $1M in a few months

Transform your product into a luxury status symbol, like LA-based cookie company, Last Crumb. They redefined cookie buying into a luxurious affair through strategic positioning that captures attention and cultivates a unique brand identity.

Their brand voice echoes the elegance and exclusivity of luxury brands. It's not just a product; it's the 'Last Crumb Experience'.

The result? $1M in revenue in 3 months and a waitlist of over 225K.

Source: Last Crumb

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Required Reading:

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

A responsive landing page adapts effortlessly to any device. It’s also a crucial SEO tool, signaling to search engines like Google that your site is designed with user experience in mind. In this guide, learn the top 5 mistakes to avoid when designing your own - along with examples of the best responsive landing pages we’ve seen.