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🚀 This Week's Hacks: A give away a day keeps no one away

The best email of your week

Author

Ilan Nass
August 25, 2024

Hey, Marketers! Did you hear that Instagram is adding a new “song on profile” feature? If this feels familiar, congratulations, you’re old and probably had a MySpace in the early 2000s. No judgment, nostalgia can be a smart marketing tool. Time to dive into this week’s growth hacks to boost your marketing efforts:

What’s in the news…

X is developing a new feature called XPayments, Threads is adding its own version of Twitter lists, and Meta is letting you crosspost from Facebook and Instagram to Threads.

Growth Hacks

#1: Give away and get 8,000 subscribers in a day

Guess what, giveaways still work. In fact, Colin and Samir used them to run a contest that drove 8K subscribers in a single day.

Colin and Samir announced their 24-hour giveaway on YouTube, using the title “deleting this video tomorrow.” Then they updated the title throughout the day to reflect the remaining time.

#2. Sell at a 12.2% higher price point

Introducing a take-back program isn't just eco-friendly, it’s a solid strategy to enhance brand loyalty and perceived product value.

Research from Ariyh shows significant increases in willingness to pay and brand loyalty with take-back programs:

- People paid 39.1% more for a pen with a take-pack program.

- They paid 12.2% more for an IKEA armchair with an upcycling program.

- They were 65.3% more likely to choose a more expensive shirt with a circular program.

Source: Ariyh

#3. A $100M solution framework

The Daily Show Reaction GIF by The Daily Show with Trevor Noah

Make sure your product offers a compelling and comprehensive solution by adopting Alex Hormozi’s methodology from $100M Offers.

List all possible ways your product or service can solve a specific problem. Think outside the box and consider various formats and levels of engagement, such as in-person sessions, digital guides, or live support.

Example: Making healthy food shopping enjoyable could include:

  • Personalized grocery lists

  • Full-service shopping

  • A live, in-store lesson

Source: Alex Hormozi

Open Roles

  • Media Buyer - Paid Search/Social

  • Digital Marketing Apprentice - SEO

  • Digital Marketing Apprentice - Paid Search/Social

  • Growth Marketing Content Manager

Required Reading:

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

A responsive landing page is the centerpiece of a smart, mobile-first approach to any brand’s digital presence. But how do you sidestep the common trip-ups that can tank most page’s performance? Let’s explore 5 mistakes that companies make when building and optimizing landing pages so you can create a page that packs a punch.