🚀 This Week's Hacks: Giveaways still work 🫴

#1. Give away to get brand loyalty

Creating a lasting impression can keep your brand top of mind and encourage long-term loyalty. A great way to do this: Freebies.

The key to an effective freebie strategy in 3 steps:

1) Timely Gifts: Identify key decision-making moments in your customer's journey, then offer a valuable freebie. Like Gillette, sending free shaving kits to guys turning 18, right when they're about to start shaving for life.

2) SMS Raffles: Include a raffle ticket with every order, and announce winners via a weekly SMS.

3) Extravagant Tokens (for High CLTV Products): If you have a high customer life-time value (CLTV), don't shy away from going overboard. Like Airtable gifting branded AirPods as a branded item that's both memorable and conversation-starting.

Source: Marketing Examples

#2: Use emotion and metaphor for 24% better brand recall

Recent findings from a study cited by Ariyh underscore the effectiveness of metaphorical and emotional ads in enhancing brand recall. After a week of ad exposure, individuals were 24% more likely to recognize snippets from metaphorical or emotional ads compared to functional ads.

What's the key to effective metaphorical and emotional ads?

Metaphorical: Draw relevant comparisons between products and distinct scenarios. Like Bose headphones: “Leave the noise behind” shown with an image of a screaming child.

Emotional: Evoke emotions unrelated to product features. Like Wells Fargo: “Because your family matters” accompanied by an image of a parent and child.

Source: Ariyh

#3. Rewards will always have power

Harness the persuasive power of incentives to bolster customer loyalty, mitigate churn, and forge win-win relationships.

Here’s a strategic approach to leverage incentives efficiently and effectively:

Loyalty Programs: Design a digital loyalty program offering instant rewards to enhance customer lifetime value and encourage repeat purchases.

Churn Busters: Develop a 'Churn Buster' strategy employing rewards and penalties to deter churn.

Example: Losing access to a community or ecosystem, like the sad souls who switch from iOS to Android and lose the blue text bubbles 😢

Win-Win Relationships: Identify mutual incentives that foster long-term relationships with customers.

Balance is key. Over-relying on rewards may lead to an expectation-driven relationship with customers. Aim for a blend of value delivery, rewards, and constructive penalties to maintain a healthy customer relationship and sustainable growth.

Source: Charlie Munger

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Required Reading:

How to Build An eCommerce Landing Page That Converts

Your eCommerce landing pages are tailored experiences aiming to align your marketing campaigns with your visitors’ expectations. Follow our in-depth guide to learn how to design a page that embodies the essence of your brand while boosting eCommerce ROI.