🚀 This Week's Hacks: Hope you kept your Psych 101 notes

#1. Optimize CRO with psychological insights 🧠

Elevate your conversion rate optimization (CRO) efforts with proven psychological principles.

Here are three strategies to implement, test, and adapt:

1. Fitts's Law for UI Design: Put the CTA in large font and above the fold. Use high-contrast colors and position them for expected reading patterns (left to right or right to left, depending on the language).

2. Facial Detection Effect: Include human faces to direct viewers towards important content or CTAs.

3. Endowed Progress Effect: Add visual progress cues to motivate your audience to complete actions. For example, use progress bars in multi-step forms.

Source: Stacked Marketer

#2: Strategically manage your TikTok ad bidding 🗺️

Michelle Morgan broke down the differences between Cost Cap and Maximum Delivery bidding strategies.

Here’s how to decide between TikTok’s two bidding options so you can achieve your campaign goals most efficiently:

• Use Cost Cap when your priority is maintaining a specific cost per result. It’s best for goal-oriented advertisers who prioritize cost efficiency over consistent spending.

• Opt for Maximum Delivery when your goal is to spend your budget fully and maximize reach. Try it for boosting brand awareness or launching a new product.

Source: Michelle Morgan

#3. Navigate ad blockers by optimizing for mobile 📱

Nearly half of U.S. users have ad blockers installed on their desktop browsers. The good news? Only 9% are blocking ads on their smartphones.

Improve your efforts with mobile-friendly ads:

• Focus on mobile-centric platforms like Instagram, Snapchat, and TikTok to increase views.

• Use responsive ad design, optimize load times, and create content tailored to smaller screens.

• And, always monitor, analyze, and optimize your mobile ad performance based on your user’s engagement habits.

Source: Stacked Marketer

Open Roles

• Senior Paid Search Account Manager

  Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

• Agency Operations Manager
  Manage day-to-day operations of our agency internally. The perfect candidate is analytical, strategic, proactive, organized, and honest.

• Digital Marketing Intern
  Come work at one of the top digital marketing agencies. We’re looking for someone to join our team who is eager to learn, can balance their time, and manage themselves.

  JOIN TAKTICAL

Required Reading:

5 Biggest Marketing Mistakes of Companies Using AI

We’re digging into the wild world of AI in marketing where the potential is as vast as the internet and the pitfalls as deep as your last Netflix binge session. We’re on a mission to explore AI’s game-changing role in business and highlight costly marketing mistakes to avoid, so let’s jump into the journey!