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🚀 This Week's Hacks: Improve SEO, the UGC way 🔎

The best email of your week

Author

Ilan Nass
June 02, 2024

Hey, Marketers! Apple Music released their “definitive list” of the 100 best albums ever made. One definitive thing we can all agree on? This week’s growth hacks are awesome:

What’s in the news…

Google experienced a massive leak of internal docs, Trustpilot removed 6% of 54 million reviews in 2023 for being fake, and PayPal is building an ad network.

Growth Hacks

#1. Can I have your number?

Use call assets in your Google Ads. This feature lets you add phone numbers to your ads, letting people tap once to call your business - it's an excellent lead-gen tool.

How to set it up:

  • Go to “Ads & assets” in your Google Ads account.

  • Hover over the ad you want to edit.

  • Click the pencil icon to edit.

  • Find “Calls” and add your number.

#2: Get users to boost SEO for you

Your user-generated content can boost your SEO strategy. How? By making your UGC highly shareable.

It's an easy win that you can earn by adding CTAs and share buttons to your UGC pages.

This encourages users to promote their content across platforms, increasing shares and backlinks from UGC to enhance your SEO.

Source: Tory Gray

#3. Remove ambiguity to increase purchases

The Ambiguity Effect makes people avoid uncertain options. By offering clear information, you make your product or service feel like a safe and reliable choice.

One great way to do this is to use trust badges, concise text, or other visual cues. This assures customers of a positive outcome.

Open Roles

  • Senior Paid Search Account Manager

    Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

  • Senior Account Manager: Paid Social

    This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

  • SEO Manager

    Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

Make sure your responsive landing page packs a punch on any device so your visitors convert. Explore 5 common mistakes that companies make when building and optimizing landing pages, then take a look at an example of a brand that’s hit all the right notes with their own responsive landing page.