🚀 This Week's Hacks: KISS (keep it simple...) 😅

#1. Product-led growth starts with this email strategy

Product-Led Growth (PLG) thrives on a great product that gets better as more people use it. And it's been a huge performance driver for giants like Slack, Dropbox, and Canva.

Why? Users naturally promote the product within their circles, especially at work.

A key part of PLG is a great invitation email, helping speed up user adoption within organizations.

Take Elena Verna's analysis of Slack's invitation email and run with it to give your own PLG strategy a boost:

Source: Elena Verna

#2: Think outside the SEO box with Quora

Conventional SEO tools can undervalue certain keywords, while other platforms prove there's significant traffic.

That's where Quora comes in. Use this handy platform to identify the keywords worth pursuing, even when their Google search volume is low.

Example: "how do I promote my gig on Fiverr"

• Search volume = 20

• Quora = 1K followers

This proves it's worth adding to your SEO strategy.

How to use Quora for:

Content Research: Browse related Quora questions for content ideas and citations for your articles.

Brand Engagement: Create a business profile, engage in relevant discussions, and provide value by answering queries to establish your brand's presence.

Lead Generation: Direct curious readers to your website through your helpful answers on Quora, turning Q&A engagement into a lead generation engine.

Luca has many more ideas for leveraging Quora as an SEO, so take a full look at the article here.

Source: Luca Tagliaferro

#3. Default to what customers want

The human brain craves simplicity, so we'll often opt for the default decision - it's called the Default Effect. And it's a psychological trigger that you can use to streamline user experiences and boost conversions.

Here's how:

• Take a tip from Amazon and auto-save shipping and payment details for hassle-free repeat purchases.

• Auto-populate form fields using the info customers have given you before.

• If you have a multilingual site, select languages based on browser settings (instead of location).

• Default to sending customer support chat logs with an opt-out option.

• Post-paid trial (NOT after a free trial), default to full subscription with clear opt-out instructions.

It's all about ensuring default settings highlight your product's best features, encouraging user retention.

Source: Journal of Retailing and Consumer Services

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Required Reading:

How to Spy on Competitors Using Amazon

By using the available Amazon tools for product searches out there, you can conduct a detailed comparative analysis between your business and another e-commerce competitor. And since getting ahead of the competition means getting to know them, where better to gather intel than the largest eCommerce platform in the nation.