🚀 This Week's Hacks: Leave it to the algorithm 🦾

#1. Position your product as the only choice

Master the art of conversion by tapping into where your customers are in the awareness spectrum (Eugene Schwartz broke it down in 'Breakthrough Advertising').

Here's how to reach them at the high-converting Product Aware stage.

For those already in the loop about your product but not yet convinced, now it's time to sharpen your ad copy with a mix of confirmation, storytelling, and smart comparisons.

Example:

Ugly Drinks compares themselves against popular soda brands, directly pitting their advantages vs. their competitor's "junk".

Source: Eugene Schwartz

#2: Don't sleep on micro-influencers

The Sleeper Effect is like planting a seed that grows over time. Originally spotted in a 1949 study during WWII, this effect can actually supercharge your marketing.

How?

Skip chasing the big influencers. Partner with micro-influencers instead. Their smaller, engaged followings might not explode your brand overnight, but the real magic unfolds later. Your product sticks in people's minds, leading to a gradual yet stronger impact.

Source: Carl Hovland

#3. Make content designed for sharing

Gone are the days when keyword stuffing could land you on the front page of Google. As Amanda Natividad highlights, today's audience looks to a bunch of different platforms for content.

So pivot from traditional SEO and embrace a strategy that focuses on distributing on social media. 

Like turning your highest-performing TikTok videos into Instagram Reels and letting the algorithms do their work to spread your content organically.

Get Amanda's full list of modern content marketing tips here.

Source: Amanda Natividad

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Required Reading:

5 Proven ways to Combine SEO and Digital Marketing for Brand Visibility

It can be hard finding the right balance between SEO and other digital marketing strategies: You either focus too much on SEO, or invest in digital marketing initiatives without a solid SEO foundation. The result is a huge gap in reaching potential customers. Here, we’ll show 5 ways to bridge this gap and create a cohesive, powerful presence online.