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🚀 This Week's Hacks: Leave the content to the robots 🤖

The best email of your week

Author

Ilan Nass
January 14, 2024

Hey, Marketers! Have you seen Mizzen+Main’s viral videos yet? They’re a great study on what to do on social media. What else should you do? Read this week’s growth hacks:

What’s in the news…

TikTok introduced new specialities to its Marketing Partners Program, Google is letting some sites delay cookie deprecation, and Google Shopping ads are updating their “Sensitive Event” criteria.

Growth Hacks

#1. Update content the AI way

Improve your SEO by using AI to update old content, ensuring it stays relevant and ranks higher on Google for content freshness.

All you need to do is use AI, like Bing Chat or Google Bard, to scan your content for dated references. Then refresh those sections with current information.

This is just one of the many tips shared by Claire Taylor on using AI for SEO. Catch her full guide here.

#2: Turn proven partner content into high-performing ads

Enhance your ROI from ads by repurposing high-engagement influencer content instead of risking funds on unproven creative testing.

First, identify top-performing influencer content based on engagement metrics.

Then, convert these creatives into your paid ads for a less risky investment.

That's what Eight Sleep did when they turned one of their influencer partner's - Marques Brownlee - top-performing posts into a BFCM ad.

#3. This type of email gets the MOST engagement...

Hubspot ran a survey of marketers about email types that get the highest vs. lowest engagement. And the results are in.

44% of respondents said the email type with the highest engagement is:

Multimedia!

Aka emails with GIFs, video, and other types of visual content.

Stay tuned next week for the email type with the LEAST engagement.

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Required Reading:

5 Savvy TikTok for Business Marketing Strategies Your Competitors Don’t Know

TikTok is presenting businesses with unparalleled opportunities to reach a diverse and engaged audience. This article dives into 5 savvy TikTok business marketing strategies, many of which your competitors are probably not even aware of.