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- 🚀 This Week's Hacks: Leave it to Gemini ♊️
Hey, Marketers! We can’t stop swiping through this collection of marketing psychology Threads, and now it’s your turn. Before you start your deep dive, take a look at this week’s growth hacks:
What’s in the news…
Meta will take a 30% commission on boosted posts in its apps on iOS, a recent report revealed info about Open AI’s new search engine, Google added structured data for product variants.
Growth Hacks
#1. Hike prices while driving urgency
A 'Price Hike' strategy is a simple yet brilliant approach to drive urgency and reward early birds.
Start with a lower price point and increase it incrementally after every few sales.
Example:
Steph Smith did this with her Internet Pipes course. She raised the price by $20 after every 20 sales. It starts low, but as each tier sells out, it signals market approval and encourages urgency - driving more interest and purchases.
Source: Steph Smith
#2: Supercharge your searches with Gemini
Unlock lightning-fast search and summary capabilities within your Google Workspace using Gemini (the AI formerly known as Bard).
All it takes are smart prompts.
By appending @gmail, @drive, or @docs to your queries, you can find and/or summarize any info in your Workspace.
Source: Gemini
#3. Empathy sells
Beware the Empathy Gap! It's the chasm between what your customers feel and what you think they feel.
Acknowledge and reduce the gap by:
Identifying your customers' pain points
Responding not just with products, but with genuine understanding and empowering solutions.
Like this United Colors of Benetton ad did with their messaging.
Source: Dr. Johannes D. Hattula
Open Roles
Senior Paid Search Account Manager
Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.
Senior Account Manager: Paid Social
This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.
SEO Manager
Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.
Required Reading:
5 Biggest Marketing Mistakes of Companies Using AI
AI is everywhere. But it’s like having a superpower without fully understanding how to control it. While AI can lead to some truly innovative marketing successes, it also can lead to some truly huge marketing mistakes. Here, we rounded up our 5 favorites as a warning to all marketers (and as a little entertainment).