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🚀 This Week's Hacks: Let me tell you a story 📖

The best email of your week

Author

Ilan Nass
March 31, 2024

Hey, Marketers! We finally cracked it - TikTok’s algorithm, that is. Ok, some fancy researchers are on their way to doing it. But still, we’re pumped to share the news. Other things you need to know? This week’s growth hacks:

What’s in the news…

First impressions about Sora - OpenAI’s video tool - are out, the EU’s DMA regulation is already kicking into high gear, Google is testing AI overviews in search results.

Growth Hacks

#1. Sell more, with less

Overwhelm your customers with choices, and they're less likely to make a purchase. This concept is rooted in a jam experiment (yum!) that reveals a counterintuitive truth about consumer behavior: less is often more.

So whether it’s product varieties or subscription plans, cap your offerings. The magic number? Aim for 3-4 options max.

#2: A seriously simple SEO checklist

Boost your site's SEO performance by focusing on this actionable strategy from Ben Goodey’s playbook:

For all blogs with 300+ visits, create and offer downloadable resources.

Ben has 9 more tips in his article, so head over there to read them all and start climbing the rankings.

Source: Ben Goodey

#3. Make the narrative your competitive edge

In a world where perceived value hinges on collective belief, the power of storytelling becomes your ultimate growth hack.

Of the 12 steps to nail the narrative listed by April Dunford in "Obviously Awesome", here's one that stuck with us:

Develop a document that encapsulates everything your team needs to know to communicate your product's story effectively, like:

  • Competitive differentiation

  • Value proposition

  • Ideal customer profile

Open Roles

  • Senior Paid Search Account Manager

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Required Reading:

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

A responsive landing page adapts effortlessly to any device. It’s also a crucial SEO tool, signaling to search engines like Google that your site is designed with user experience in mind. In this guide, learn the top 5 mistakes to avoid when designing your own - along with examples of the best responsive landing pages we’ve seen.