🚀 This Week's Hacks: Make it on the small screen 📺

#1. Take your creatives to the big(ish) screen

Transitioning from digital to TV advertising can significantly enhance brand awareness and conversions. Here are 3 tips to successfully migrate your digital ad creatives to TV:

1) Review your top 5 digital ad creatives on Meta over the past 6-12 months. See any assets, angles, copy, colors, and CTAs that could work for TV? Use these to draft story-driven concepts.

2) Test a variety of creative concepts - from high to low production values, direct response to brand awareness ads. Fabletics tried 15 different creative versions when they first ran TV ads. Monitor conversion rates and CPMs over a 2-4 week period to identify the most effective ad types.

3) Create a 'Founder Story' ad, where the founder shares the inception story and the problem your product solves. This personalized approach can foster trust and intrigue viewers, driving better engagement and conversions.

Source: Workweek

#2: Immediately improve app install campaigns

Understand the average lifecycle and revenue value per user to calculate the lifetime value (LTV). Determine your target cost per acquisition (CPA) based on the LTV to set a realistic and profitable CPI goal.

Example: The LTV of an average user is $250 over the course of one year. You have a budget of $10,000/month with the goal of generating 3,500 installs. To check if the CPI is realistic, break it down as follows:

• $250/12 (months) = $20.83 average monthly revenue per user.

• $10,000/3,500 installs = $2.86 per install, which is much lower than the revenue and means this is a CPI that can help you easily reach your goal

Get even more suggestions in the full article here.

Source: Brooke Osmundson

#3. Problem-solve your way to 26% more sales

In a study shared by Thomas McKinlay, it showed that you can boost conversion rate by up to 26% by visually pairing your product with the problem it solves. This underscores your product's effectiveness in a direct, compelling manner.

To do this: Place your product next to or against the background of the obstacles it helps overcome on your website and in your image or video advertising.

For example: Showcase a bottle of liquid dish soap alongside squeaky clean dishes

As long as your product has a clear, problem-solving advantage, you can test this tip out.

Source: Thomas McKinlay

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Required Reading:

How to Use SEO in eCommerce to Drive Traffic and Boost Sales

To be successful in eCommerce, it’s not enough to have just an awesome product line. The key cutting through the noise of your competitors: Visibility. Learn how to leverage SEO in eCommerce so you can drive revenue and traffic.