🚀 This Week's Hacks: Mullets grab attention

1. Mullets grab attention (and not just with the ladies 😉)

Dan Nelken coined the "Mullet" headline, which quickly grabs attention with crucial information upfront, then adds a fun twist at the end.

This “business in the front party in the back” style keeps your content professional yet memorable, mixing serious details with humor.

Try it out by leading with essential information about your product or service, then concluding with a playful remark to make your message stick.

Mullet examples:

- Bud Light’s: "Please enjoy responsibly. The internet never forgets."

- Innocent Drinks’: "We make healthy drinks. Please buy them so we don’t get fired."

Source: Dan Nelken

#2: Optimize SEO with these tweaks ☝️

Jandira Neto suggests not only relying on conventional SEO wisdom or Google's guidelines. So she conducted 4 of her own SEO experiments and learned surprising tactics to enhance performance:

• Expand content from accordions. By making all content visible without requiring a click, Jandira observed a 12% increase in organic traffic.

• Experiment with title capitalization. All-caps title tests led to an 8.5% increase in organic traffic.

• Remove brand names from titles. Contrary to the common belief that brand names enhance SERP performance, removing them in certain cases increased traffic by 16%.

• Test article schema. Despite the expected benefits of structured data like article schema, it didn’t impact organic traffic in some tests.

Source: Jandira Neto

#3. Nurture leads with "thing of the week" emails 🍼

Maintaining regular, strategic touchpoints with your audience positions your brand as a source of value. Max Bidna encourages you to implement this minimal-effort weekly email campaign in 5 easy steps:

1. Select a product, client success story, or feature that aligns with your sales goals.

2. Design compelling content, such as:
   Agencies, try featuring a "Client of the Week" with a success story and results.
   E-commerce companies, choose a "Product of the Week" with attractive visuals and a special offer.
   SaaS businesses, highlight a "Feature of the Week" that solves common user problems with clear benefits.

3. Include limited-time offers or exclusivity in your messaging to spur immediate action.

4. Send your weekly emails at the same timeeach week to keep your audience expecting and looking forward to your next message.

5. Track engagement and tweak your approach based on what content drives opens, clicks, and conversions.

Source: Max Bidna

Open Roles

• Senior Paid Search Account Manager

  Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

• Agency Operations Manager
  Manage day-to-day operations of our agency internally. The perfect candidate is analytical, strategic, proactive, organized, and honest.

• Digital Marketing Intern
  Come work at one of the top digital marketing agencies. We’re looking for someone to join our team who is eager to learn, can balance their time, and manage themselves.

  JOIN TAKTICAL

Required Reading:

How to Spy on Competitors Using Amazon

You can pretty much guarantee that your e-commerce competitors are listing on Amazon. Why is this a good thing? It means by using the available Amazon tools for product searches, you can conduct a detailed comparative analysis between your business and your competitors. We’re going to show you how these Amazon tools are as simple as installing and looking at some facts and figures—let’s get started!