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- 🚀 This Week's Hacks: Consistency is the key
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Hey, Marketers! Did you hear that TikTok’s newest feature lets you hum or sing to find songs? The platform is known for song-based trends, so the “Sound Search” tool will make finding current trends even easier. Keep reading for this week’s growth hacks to turn up your marketing efforts:
What’s in the news…
Threads is bringing dedicated feeds to its mobile app, Bing is rolling out a new generative search experience, and Reddit is launching its own version of lead gen ads.
Growth Hacks
1. Maximize ad ROI with targeted & emotional marketing 🌟
M&R Gallery of Photography turned $3k of Facebook ad spend into $108k in revenue. How? They leveraged emotional marketing to connect deeply with an audience, then efficiently guided them through the conversion funnel with minimal drop-off.
Follow their lead with this ad strategy:
1. Identify a specific demographic that may feel overlooked by mainstream marketing. The photo studio targeted women over 50, offering them a special experience that celebrated their life stage. They changed the conversation from a transaction to a celebration.
2. Use language that conveys scarcity and exclusivity. Phrases like: “We are inviting 50 women over age 50,” “We have 15 spots open for girl dads,” and “We’re looking for 10 dog owners,” not only create a sense of urgency but also make potential customers feel special, increasing the likelihood of engagement.
3. Implement an automated follow-up system using email and SMS sequence tools. This ensures consistent communication with leads and helps convert them into paying customers without intensive manual effort.
Source: Brennan Haelig
#2: Highlight product benefits over features đź’ˇ
Studies show that when products are marketed by benefits, sales can increase significantly—up to 49% in some categories.
Here’s how to align your marketing with customer needs and make your products more relevant and attractive to potential buyers:
- Organize your product listings to highlight benefits. For instance, group teas by their health benefits like aiding digestion or enhancing sleep rather than by flavor.
- Clearly articulate how your products solve specific problems or improve situations. Try advertising your shampoo as a solution for dandruff rather than just promoting stronger hair.
- Apply this strategy across various product categories. Track changes in customer behavior and sales to measure the effectiveness of this approach.
Source: Thomas McKinlay
#3. Build consistent content creation habits 🏗️
Jay Clouse says these tips will help ensure consistent, effective content delivery that engages and grows your audience:
Set realistic deadlines: Treat them as firm commitments.
Develop routines: Use daily triggers to foster content creation habits.
Break down tasks: Make large projects manageable by dividing them into smaller pieces.
Eliminate barriers: Identify and remove obstacles to streamline your workflow.
Enforce accountability: Set up checks with peers or mentors to stay on track.
Use audience feedback: Adapt content based on what resonates with your audience.
Keep going: If you miss a goal, quickly get back on track and don’t lose momentum.
Think long-term: Be patient; content success builds over time.
Source: Jay Clouse
Open Roles
Required Reading:
How to Turn Google Ads Audit Insights into a Strategic Plan
A careful Google Ads audit can spot strengths and weaknesses in your strategy. So, we’re exploring how a comprehensive audit can supercharge your PPC performance, leverage critical advertising insights that unearth hidden potential in new keywords, and help you fine-tune your ad copy.