🚀 This Week's Hacks: Who Needs Ads When You Have Friends?👭🏽

While your life may not be Met Gala fabulous, but life as a marketer can be Met Gala chaotic: A fashionably late Rihanna, Jared Leto in a giant cat costume, and a cockroach that stole the show. Hopefully, the upcoming week won’t be quite that crazy but in the meantime, sit back, grab a snack, and let’s get into this week’s growth hacks.

What’s in the news

 Amazon acquires audio content discovery engine Snackable AI, Snapchat tests sponsored links in its My AI chatbot, and Reddit reworks sharing from its apps for better social reach.

Growth Hacks

#1. Who Needs Ads When You Have Friends?👭🏽

A study found that 92% of consumers trust recommendations from people they know, and a whopping 77% are more likely to buy a new product when they hear about it from their buddies.

Referral marketing is like the popular kid in high school – it's more effective at reaching and converting customers than traditional advertising. So, ask your current customers to spread the word and offer them some sweet incentives to seal the deal.

Source: Nielsen

#2. Tickle Your Customers' Funny Bone🦴

According to “The Happiness Report,” 90% of people remember funny ads better than non-humorous ads. And, 72% of people are more likely to choose a brand with a good sense of humor over a dull and serious one.

However, only 20% of brands are actually using humor in their offline ads, and just 18% are doing so online. That's a whole lot of missed opportunities to make your brand memorable and appealing to potential customers!

So, what can you do to inject some humor into your marketing campaigns? Know your audience and find out what kind of humor resonates with them.

Once you've got a handle on their preferences, brainstorm some fun ideas that align with your brand's personality and values.

Don't be afraid to take risks and push the envelope a bit. Funny ads that are too safe or predictable won't make much of an impact. But, if you can create something that's unexpected, clever, and yes, even a little bit risky, you'll be sure to grab your audience's attention.

Source: Marketing Dive

#3. Happy customers = loyal customers ❤️

74% of consumers are willing to buy based on experiences alone. That means, if you can create an awesome customer experience, you'll have customers lining up to buy from you again and again.

But, what exactly makes for a great customer experience? A seamless buying experience, good customer service, and speedy delivery are some of the things that make for a great customer experience.

Make sure your customers have had a great experience in the past, you're well on your way to building a loyal customer base.

The bottom line? With customers' expectations only continuing to rise, it's more important than ever to focus on creating a great customer experience. So, identify those pain points and work on creating a buying experience that your customers will love. Happy customers = loyal customers!

Source: emplifi

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Required Reading:

The Future of Social Media Advertising

Social media advertising has grown rapidly in the past decade, with advertisers recognizing the potential of targeting specific audiences through social media platforms. Visit our blog to find out how social media is and will reshape the world of marketing.