🚀 This week's Hacks: How to not tank your AOV!

Did you miss us? We took last weekend to catch up on some R&R 🛌and indulge in some spring holiday festivities🐣. Now that we’re back to business as usual, let’s get into this week’s growth hacks.

What’s in the news

Meta tests new ad tool in partnership with retail media, Twitter gives subscribers 10,000 character limit, and Instagram streamlines reels editing process.

Growth Hacks

#1. How to not tank your AOV🚫📉

In-cart cross-sells can boost AOV, but only if you’re featuring the right products.

A Baymard study found that product recommendations are either irrelevant or only based on other customers’ purchases from 52% of sites.

It’s 2023. Most customers expect a customized online shopping experience, which is why getting your cross-selling right is so important. Here are a few tips to help you up your cross-selling game:

1. Try not to limit the number of products displayed. One relevant suggestion will do much more good than five irrelevant ones.

2. Be careful when listing alternative products. You might make your buyer second guess themselves at checkout. Try to suggest products that complement rather than compete with each other.

3. Label your product suggestions to give your customers context. Consider using labels like "Inspired by Your Browsing History," "Frequently Bought Together," or "Other Products in This Collection." Customers are more likely to pay attention to your product suggestions if you give them a reason to.

Source: Baymard Institute

#2. Use Reddit to boost your Google SEO📈

Finding low-competition SEO keywords is challenging enough, but Reddit might make your SEO endeavors a lot easier. Here’s how:

1. Find a subreddit related to your business.

2. Drop the subreddit link into a keyword generation tool like Ahrefs and look for the keywords the subreddit page ranks for.

3. Use those keywords to optimize your existing content.

Source: Medium

#3. Increase sign-ups and social media engagement at the same time 😎

If your company has an event coming up and its socials are looking dry, here’s a tip that’ll help you kill two birds with one stone:

Tell your followers to comment on the event announcement post to be sent the sign-up link. This way, you’ll boost sign-ups and increase your social media engagement.

Neal O’Grady, Demand Curve co-founder, used this method for a waitlist, and the results?

500 people added to his waitlist with a third of them being from his LinkedIn comments section.

Source: Neal O’Grady

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Required Reading:

Why Backlinks Are a Must for SEO Ranking

There are several ways to improve your SEO ranking but one factor that is frequently overlooked is the importance of backlinks. Visit our blog to find out why you should be utilizing backlinks in your SEO strategy.