🚀 This Week's Hacks: The odd one out gets the purchase 🤟

#1. Get 93% higher engagement on limited-time offers

Limited availability screams value in-store. But online, it can feel like a bait. Clarify the 'why' and watch your limited-time promos shine.

Improve your FOMO-driven offers by:

- Justifying the scarcity: Online shoppers are savvy. They don't just want a deal; they want to know why it's limited. For example, is it a 24-hour birthday special? A final clearance before introducing new items?

- Timing it right: Short but sweet works best. A Facebook ad with under a day left on a justified spring sale saw a 93% spike in engagement.

- Using relatable tie-ins: Link your sales to common themes. Selling fragrances? Capitalize on World Flowers Day. Pushing mattresses? Make the most of World Sleep Day.

Source: Thomas McKinlay

#2: It pays to be the odd one out

German psychiatrist Hedwig Von Restorff made a discovery in 1933 that in a group of similar items, the distinct one gets remembered. It's aptly called "the Von Restorff Effect".

Here are 5 ways to use the Von Restorff Effect in marketing:

1. Design Distinction: Ensure the element you want to spotlight (be it a product, feature, ad, or price option) stands apart visually from its surroundings.

2. Physical Products: Be the Pringles tube amidst bags of chips. If you're launching a new brand of organic juices, consider a unique bottle shape or even a pouch. When someone is scanning the shelves, your product's unique packaging will make them pause and take a closer look.

3. Branding: Adopt a unique aesthetic that diverges from competitors. Think of Liquid Death's edgy aura.

4. Pricing Tiers: Highlight the package you want to sell most with distinct colors or graphics.

5. Comparative Marketing: Set your product in vibrant color while competitors are in grayscale to make it pop.

Bottom line: Don't blend in; make bold design choices. Stand out, be the memorable 'odd one out', and watch your metrics soar.

Source: Hedwig Von Restorff

#3. Join the conversation

Get in on relevant conversations to boost brand presence and provide value - without the hassle of constant monitoring.

Here's how to do this on each platform:

Slack: Join target communities on Slack. Set up notifications for keywords tied to your product or service under Preferences. Engage when pinged!

Upwork: Track job descriptions using keywords echoing the problems your product resolves. Receive instant alerts for relevant jobs, then step in to offer your solution.

Twitter/X: Use bookmarked searches. Input “min_faves:200 [keyword]” or “min_retweets:200 [keyword]” to discover high-engagement tweets. Engage with top content related to your keyword.

LinkedIn: Navigate to My Network > Contacts > Add more Contacts on LinkedIn. Upload your current customer and email subscriber lists. Regularly engage by commenting on your customers' posts, ensuring your input is value-driven and contributes positively to the discussion.

Reilly Chase goes through even more platforms and tips in the full X thread, so check it out.

Source: Reilly Chase

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