🚀 This Week's Hacks: Power words to boost engagement

1. Use power words to boost engagement 💪

Power words are specific terms that evoke strong emotional responses, capture attention, and significantly improve content performance.

Here’s how to enhance your content's click-through and conversion rates by incorporating them:

Use words that fit your content’s purpose. For example:

• Customer Service: "answer," "assist," "easily"

• Curiosity: "controversial," "eye-opening," "did you know"

• Attention Grabbing: "announcing," "dangerous," "discount"

• Emotional Impact: "adventure," "achieve," "beautiful"

• Trust Building: "bestselling," "endorsed by," "exclusive"

Apply them strategically. Integrate these words into your headlines, email subject lines, call-to-actions, and promotional materials to make them more compelling.

Track the performance of content using these power words. Analyze metrics like click rates, conversion rates, and engagement to refine your usage.

Source: Rochi Zalani

#2: Story-based copywriting framework to sell anything 📖

Chase Dimond shared how you can elevate your marketing strategy with his storytelling copywriting framework. It’s a proven method for captivating and converting your audience.

Here’s the 6-step framework:

1. Start by sparking curiosity. Example: "Discover the storytelling secret behind successful brands."

2. Paint a vivid picture of the scenario. Example: "Imagine a struggling startup ready for a breakthrough."

3. Highlight the challenges faced. Example: "Despite innovative products, the startup's ads weren't converting."

4. Share the transformative solution discovered. Example: "The founder implemented a story-based copywriting technique that humanized their ads."

5. Demonstrate how the solution effectively resolved the issues. Example: "By reworking their marketing to include narrative elements, the startup saw a dramatic increase in engagement and sales."

6. Make the pitch for your service/solution. Example: "Leverage our guide to apply this powerful storytelling framework to your marketing strategy and see similar success."

Source: Chase Dimond

#3. Boost your SMB’s TikTok marketing 🪃

The playbook is out and we’ve got the hot takeaways. Here’s how SMBs can leverage TikTok’s unique engagement dynamics to increase their business visibility and sales:

• 70% of TikTok users feel a sense of community, so tailor your content to capitalize on this. That means focusing on creating momentum and catering to niche interests.

• 84% of users find new SMBs through the algorithm. Ensure your content is optimized for engagement to maximize visibility.

• The Custom Audiences feature is your new bestie. Retarget users who have previously interacted with your brand by uploading existing client profiles or using audiences from past TikTok ads for more precise targeting.

• Follow this content formula:

  • The first 3-5 seconds is the Hook: Grab attention quickly by addressing a pain point or sparking curiosity.

  • The middle 10-20 seconds is the Meat: Build trust and highlight your product’s benefits and unique selling propositions.

  • The last 3-5 seconds is the Closer: Include a clear call-to-action, and urge viewers to take the next step (visiting your website, making a purchase, etc!)

Source: Andrew Hutchinson

Open Roles

• Media Buyer - Paid Search/Social

• Digital Marketing Apprentice - SEO

• Digital Marketing Apprentice - Paid Search/Social

• Growth Marketing Content Manager

  JOIN TAKTICAL

Required Reading:

How to Leverage Content Marketing and SEO for Success

The synergy between content marketing and SEO is essential if you’re trying to thrive in today’s search-dominated world. In this post, we’ll uncover how content marketing and SEO work hand-in-hand to amplify your digital presence. Understanding this relationship is crucial for anyone aiming to enhance their online visibility and engagement.