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🚀 This Week's Hacks: Predict the future (objections) 🔮

The best email of your week

Author

Ilan Nass
March 24, 2024

Hey, Marketers! We’ve been glued to this AMA from ads guru Savannah Sanchez about the secrets of high-converting ads. Give it a watch, and continue stepping up your marketing game with this week’s growth hacks:

What’s in the news…

Google announced a new head of Search, LinkedIn expanded the scope of their Thought Leader Ads, and YouTube laid out their AI policy for video creation.

Growth Hacks

#1. Next-level communication, unlocked

Sharpen your messaging with this simple yet powerful technique from Tiago Forte:

After drafting your message, pause. Predict the recipient's potential questions or objections, then incorporate answers or clarifications into your original message.

Example:

Imagine sending an email about a project timeline. Instead of waiting for the inevitable "When do you need this by?", include a sentence like, "Looking to have this finalized by the end of next month."

Source: Tiago Forte

#2: Note that Google Ad performance

Unlock the power of Google Ads like never before with Brooke Osmundson's insider tip:

Use notes for historical insights.

Keep track of every key decision and change directly in your Google Ads account. Spot a spike or dip in your metrics? Hover over the graph line, click on 'Add note', and explain what happened and why.

Brooke has 7 tips in total, and you can grab them all here.

#3. Three quick wins to boost CVR

Make sure visitors to your site's keyword pages don't just browse, but buy.

How?

Add or enhance CTAs, simplify forms, and showcase testimonials or reviews.

Kathryn Monkcom has two more ideas for boosting CVR in her article on Moz.

Open Roles

  • Senior Paid Search Account Manager

    Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

  • Senior Account Manager: Paid Social

    This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

  • SEO Manager

    Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

5 Ways to Use AI to Create Engaging Marketing Copy

Gone are the days of relying on manual research and Mad Men-style long brainstorming sessions to write marketing copy. Now there are AI tools that assist in analyzing trends, understanding customer behaviors, and generating the concepts that go on to become successful content. Check out 5 practical ways to use AI for writing engaging marketing copy.