🚀 This Week's Hacks: Remember the name (or the slogan) 🧠

#1. 4 words to be remembered by

Ever wonder why it’s easier to remember a catchy slogan than a whole speech? That’s the Verbatim Effect.

When it comes to marketing, making a memorable impact is all about nailing that simple, 4-6 word slogans or titles ("I'm lovin' it" sound familiar?).

Try handy copywriting formulas for this, like “How to [achieve something] without [common hassle]”: How to Travel More Without Breaking the Bank

Source: Poppenk, Walia, McIntosh, Joanisse, Klein, and Köhler

#2: Protect your brand's top spot on Google

Bid on your own brand terms in PPC campaigns, especially if competitors are also playing in your backyard. This move safeguards your brand's position.

Holly Kelly gives a rundown of when to use competitor and brand keyword bids:

- Your brand's being shadowed by competitors' bids.

- Running a branding blitz on other channels.

- Targeting a specific audience.

- Your brand name is generic.

Check out her full list of suggestions here.

Source: Holly Kelly

#3. Unearth hidden SEO keyword gold

Feel like you've hit a wall with keyword research? There's always more beneath the surface. The trick? Use Google Search Console filters to dig up those high-converting, hidden keywords.

After you add a Customer query filter for low-funnel keyword modifiers, set your time frame to the last 28 days and filter for positions greater than 25.

Get the whole guide to uncovering valuable keyword opportunities from Ben Goodey.

Source: Ben Goodey

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Required Reading:

Tips to Improve Your SEO With Each Blog Post You Write

Blog writing is a tried-and-true SEO best practice. But it’s not enough to write whatever’s on your mind and hit Publish. There are a few things you can do to make sure that your content is properly optimized for the SERPs - here are our top tips.