• Growth Taktics
  • Posts
  • 🚀 This Week's Hacks: Ride the Karen wave to 2.4M views 🏄‍♀️

🚀 This Week's Hacks: Ride the Karen wave to 2.4M views 🏄‍♀️

The best email of your week

Author

Ilan Nass
May 19, 2024

Hey, Marketers! There’s a whole lot of cool stuff GPT-4o can do, but here’s just one that left us awe-struck. For even more neat tips, check out this week’s growth hacks:

What’s in the news…

ChatGPT-4o has arrived, Google is rolling out AI Overviews in Search, and podcast revenue growth slowed in the US.

Growth Hacks

#1. Crack the creative that earns you 2.4M YouTube views

Your ad creative is the key to its success. Look no further than Chirp's "How Chirp Transformed Karen Into A Whole New Person" video ad.

Using humor and a popular cultural reference (the Karen meme), Chirp got to 2.4M+ YouTube views and 5.6M+ on Facebook.

Source: Chirp

#2: Layering the content cake for better readability

You've worked hard on your content, but are people fully engaging with all those insights? Or just skimming the headings before moving on?

To encourage deeper reading, try taking a "layered cake" approach to structuring your pieces, courtesy of Chloe Smith at Moz:

The first thing people usually look for are your headers and sub-headers. Make it easy for them to navigate exactly where they want to go by clearly structuring your content and adding UI-friendly features, like jump links.

Source: Chloe Smith

#3. Reach influencers at scale the AI way

Meta's advanced AI has made it to Instagram, empowering brands with an automated creative engine for influencer marketing.

Leverage the AI's language skills to rapidly generate personalized influencer outreach at scale.

All you need is a simple text prompt to get started, and the tool can craft a personalized message that makes sure you stand out in these creators' DMs.

Source: Meta

Open Roles

  • Senior Paid Search Account Manager

    Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

  • Senior Account Manager: Paid Social

    This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

  • SEO Manager

    Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

5 Biggest Marketing Mistakes of Companies Using AI

AI marketing tools are everywhere - and even more are springing up each day. While AI can elevate each part of your strategy, it can also lead to some pretty significant marketing mistakes. Here, explore AI’s game-changing role in business and check out 5 of the costliest marketing mistakes to avoid.