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🚀 This Week's Hacks: S.C.A.R.F up that ad revenue 🧣

The best email of your week

Author

Ilan Nass
December 24, 2023

Hey, Marketers! It may be Christmas Eve, but we’re already thinking ahead to February when the final Curb Your Enthusiasm season debuts. If you’re also in the spirit of planning ahead, set yourself up for success with this week’s growth hacks:

What’s in the news…

Apple is going to be overhauling its App Store to comply with the EU’s Digital Markets Act, TikTok is now available for larger devices, Google is restructuring its 30K ad sales team.

Growth Hacks

#1. Base your strategy on the actual customer journey

Revitalize your marketing strategy with a comprehensive audit of your customer journey. Then, align KPIs with each stage of the funnel and tailor content to match customer needs and perspectives.

Here's how:

  • Gather your team to define and agree on the customer journey stages.

  • Choose relevant KPIs for each stage, ensuring they reflect customer interactions and goals.

  • Evaluate if your content addresses customer needs at each stage and adjust accordingly.

  • Step into your customers' shoes and ask critical questions about industry impacts, product benefits, competitive differentiation, and the value of additional features.

#2: An ad formula for earning $200K

Maximize your ad and content impact by diving deep into your audience's online presence using the S.C.A.R.F. method: Social, Competitors, Affiliates, Reviews, Forums.

Social: Analyze discussions in your niche on social platforms like X and LinkedIn. Note the language used to describe problems and solutions.

Competitors: Examine competitors’ (start with 3) copy and ads for effective messaging.

Affiliates: See how affiliates pitch similar products, noting compelling angles.

Reviews: Segment product reviews by rating to identify common praises (a segment of 4-5 star ratings) and complaints (a segment of 1-3 star ratings).

Forums: Monitor forums and subreddits for recurring themes and specific vocabulary related to your niche.

Source: Nigel Thomas

#3. T+F+CC = 50M video views

Identify a trending Topic that aligns with your brand. Choose an engaging Format that suits your message. Inject a unique Creative Concept that stands out.

This is the Topics + Format + Creative Concept formula from Diandra Escobar that results in viral content.

Example:

Billie Eilish (Topic) + Video interview (Format) + Answering questions while eating spicy wings. (Creative Concept) = A video that earned 50,000,000 views.

Open Roles

  • Senior Paid Search Account Manager

    Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

  • Senior Account Manager: Paid Social

    This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

  • SEO Manager

    Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

Required Reading:

Uncovering the ROAS Formula: 6 Essential Steps to Amplify Your Advertising Success

Your ROAS calculation is a pivotal metric, essential for gauging the efficiency and probability of your ad campaigns. In this guide, we’re detailing the return on advertising spend (ROAS) formula. By the end, you’ll be better equipped to maximize your advertising efforts and drive measurable success for your business.