🚀 This Week's Hacks: The secret to IKEA's success

1. Customers need to FEEL to decide 🌀

Ben Goodey shared all the tips on how to boost conversion rates by emotionally connecting with your audience.

Here are some of the big takeaways:

- Start with empathy. Your content needs to reflect your audience's challenges and prove you understand their needs.

- Build trust by avoiding clickbait and negative tactics. Instead, focus on producing high-quality, honest content.

- Make content memorable and emotionally impactful by sharing authentic stories that present diverse perspectives.

Source: Ben Goodey 

#2: When customers build it, they’ll love it ⚒️

The IKEA Effect suggests that when people assemble or customize products they value them more. How does this relate to marketing?

You can create a deeper connection with your customers, increase consumer satisfaction, encourage greater brand loyalty, and reduce production costs if you harness this effect. Here’s how:

• Promote customization by offering options like "Build your own bundle"

• Allow customers to assemble or prepare products themselves

• Gamify the purchasing experience with progress bars, rewards, or interactive design tools (like IKEA’s Planners) to make it more engaging

Source: Stacked Marketer

#3. Improve sign-up forms to double opt-in rates 🐫 

Chase Dimond recommends these 8 strategies for revamping and improving your email opt-in forms for higher CVR:

1. Incentive users with a valuable freebie in exchange for their email sign-up (like an ebook, discount, or consultation).

2. Keep the form simple to enhance user engagement.

3. Minimize the number of fields and ensure the form is intuitive to complete.

4. Design the form with readable fonts, appealing colors, professional images, and consistent branding.

5. Include testimonials, positive email snippets, and subscriber counts to build trust and credibility.

6. Encourage immediate action with limited-time offers, countdown timers, or emphasizing scarcity.

7. Optimize for mobile with a responsive form that loads quickly, and is easy to navigate on mobile devices.

8. Continuously test and improve with A/B testing for different elements of your form.

Source: Chase Dimond

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Required Reading:

5 Common Mistakes to Avoid When Designing a Responsive Landing Page

A responsive landing page is the centerpiece of a smart, mobile-first approach to any brand’s digital presence. But how do you sidestep the common trip-ups that can tank most page’s performance? Let’s explore 5 mistakes that companies make when building and optimizing landing pages so you can create a page that packs a punch.