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- 🚀 This Week's Hacks: Win the gold in SEO
Hey, Marketers! Shout out to TikTok for launching an App Center to help SMBs maximize their presence on its platform. We may be biased, but helping brands grow is also a passion of ours. So, let’s get into this week’s growth hacks to boost your marketing efforts:
What’s in the news…
Reddit decided to block all search engines from crawling its site except for Google, Meta shut down its celebrity-inspired alter-ego AI Chatbots, and Google rolled out a new online safety feature that makes it easier to remove explicit deepfakes from Search.
Growth Hacks
1. Research keywords with your fav ChatBot 🧑🔬
Boost your website's SEO visibility by using your ChatBot of choice to brainstorm these 4 types of keywords:
Informational Keywords are for users seeking general information, like: "What are healthy dog food ingredients?"
Navigational Keywords are for users looking for specific websites or pages, like: "Healthy dog food brand websites."
Commercial Keywords are for users comparing products or brands, like: "Best brands for healthy dog food."
Transactional Keywords are for users ready to purchase, like: "Buy healthy dog food online."
Use this structured prompt to generate keywords in each category:
“I sell [product/service] for [audience]. List 20 keywords I could target, where: 5 are informational, 5 are navigational, 5 are commercial, 5 are transactional.”
Source: Stacked Marketer
#2: Turn written content into videos to extend its value 📹
Before spending time and money to create brand-new content, Max Bidna shares 3 ideas for how you can repurpose your content into powerful marketing videos:
Transform blogs, white papers, and guides into engaging videos. This not only breathes new life into your content, but it also taps into the 92% of marketers who report a good ROI from video marketing.
Customize videos to address specific target segments. Modify introductory segments to appeal to different audience needs, such as different industry professionals or functional roles, enhancing personalization and relevance.
Use explainer videos on your landing pages to simplify complex topics and increase brand recall by 65%. Videos make content more accessible and memorable compared to text alone.
Source: Max Bidna
#3. Outrank competitors with optimized SEO 🎩
Climb to the top of search engine results pages (SERPs) by identifying and capitalizing on weaknesses in current top-ranking content.
Ben Goodey explains how you can quickly gain an edge with these strategies:
Target low word count content. If top pages are short, create more detailed, in-depth content that provides added value. (Think: A comprehensive guide or an extended analysis).
Update outdated content. Check if existing top content is older than a few years. Publish fresh, relevant articles with current-year references to attract more clicks and improve rankings.
Improve read-time efficiency. Analyze competitor content for poor readability. Develop content that delivers answers faster and more effectively, enhancing user experience and engagement.
Source: Ben Goodey
Open Roles
Required Reading:
How to Build An eCommerce Landing Page That Converts
Your eCommerce landing pages should be tailored experiences that align the promises made by your marketing campaigns with your visitors’ expectations. So, we’re dissecting the anatomy of effective eCommerce landing pages and walking you through the necessary steps for constructing pages that drive action. Get ready to learn how to design a page that embodies the essence of your brand and boosts eCommerce ROI!