- Growth Taktics
- Posts
- 🚀 This Week's Hacks: Small thumbnail, big numbers 👍
🚀 This Week's Hacks: Small thumbnail, big numbers 👍
The best email of your week
Ilan Nass
January 21, 2024
Hey, Marketers! Take a look at the latest “oops” moment in AI making the rounds in our Slack channels. Avoid mistakes in your marketing strategy -check out this week’s growth hacks:
What’s in the news…
Google AI layoffs are set to hit 30K this year, Substack is becoming an important platform for fashion influencers, and Meta is updating their detailed ad targeting options.
Growth Hacks
#1. This type of email gets the LEAST engagement
So we already covered last week that multimedia emails get the most engagement.
From that same Hubspot survey, here's what marketers said earned the least amount of engagement:
Product or service announcement emails.
One way to make these perform better? Incorporate multimedia elements. A video or GIF will encourage higher engagement.
Source: Erica Santiago
#2: Show off a big number to earn 97M video views
Boost CTR on your videos, social posts, ads, and blogs by designing thumbnails with non-rounded, BIG numbers.
It's what this video did, showing off 96,000,000 in a big and bold way in their thumbnail. It's earned 97M+ views so far.
Get all 12 thumbnail ideas from Neal O'Grady in this post.
Source: Neal O’Grady
#3. Make me a (bigger) believer
You've probably heard of confirmation bias. It was coined in 1960 by psychologist Peter Watson and refers to the psychological tendency to favor information that affirms one's preexisting beliefs and opinions.
Reinforcing these beliefs is how you can turn confirmation bias into conversions.
Example:
Barco, a scrub manufacturing company, addresses the common belief that their industry is unsustainable. They prominently feature sustainable practices and customer reviews that emphasize eco-friendliness, aligning with their audience's environmental concerns.
Source: Peter Watson
Open Roles
Senior Paid Search Account Manager
Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.
Senior Account Manager: Paid Social
This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.
SEO Manager
Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.
