🚀 This Week's Hacks: Take a tip from a $1B company 💰

#1. 3 Trending AI tools for all types of growth

These 3 AI-backed tools can help make everything from video content to lead generation on socials faster and easier:

1) Stellar AI for smart, company-wide goal setting

2) Blaze AI for sourcing and reaching qualified leads on social platforms

3) Momento for creating short videos at scale

Are you using any other AI tools (besides ChatGPT, of course). Let us know your favorites.

Source: The Rundown

#2. Lessons learned from growing Zoom into a $1B company

In 2012, Eric S. Yuan launched a limited version of Zoom. While in this closed stage, he emailed every customer personally that canceled their service to understand why.

So when Zoom fully launched in 2013, here's a few things he learned from those emails and put into practice:

- Offered a Freemium version

- Made it possible to join calls by just clicking a link - no signup or software installation needed

- Established partnerships with other software companies, like Logitech and Vaddio

- Encouraged 1,400 educational institutions to join

Now, Zoom has 400M+ subscribers and is valued at over $1B 

Source: Drift

#3. Base your Threads strategy on Twitter

Instagram Threads have reached over 10M users in the first 7 hours, according to Mark Zuckerberg. And with access to Instagam's 2.35+ billion users, we believe in that stat.

So how can your business get on the Threads train early? Use your Twitter activity as a starting point.

Start with the written content that's performing well on Twitter. Then, try adding in photos/video content that's performing well on your other socials.

Basically, your Threads account should look like a combination of your Twitter and Instagram feeds. There's no need to reinvent the wheel and create entirely new content for Threads - yet. . .

Source: Jack Appleby

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Required Reading:

Why Backlinks Are a MUST for Better SEO Ranking?

There are several ways to improve your SEO ranking, but one of the most important and impactful is through backlink acquisition. Backlinks are links from other websites to your website. Learn why they play a vital role in improving your site’s visibility and how to build your own backlink strategy.