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🚀 This Week's Hacks: Urgency + prizes = 8K subscribers 🎁

The best email of your week

Author

Ilan Nass
January 28, 2024

Hey, Marketers! Oscar nominations are out - are you as dismayed by the Barbie snub? Gather your thoughts (and composure), but first check out this week’s growth hacks:

What’s in the news…

Meta introduced a bunch of new Facebook APIs, Google experienced some wonky search result rankings, and Tropicana is using its anti-AI platform in a new marketing campaign.

Growth Hacks

#1. Make your events an occasion for content creation

Turn in-person events into long-lasting engagement opportunities by transforming footage into high-engagement video content.

The key?

Utilizing editing techniques, like clip cuts (CapCut is a great tool for this), different camera angles, visual effects, and background music, to create an engaging narrative.

Get even more tips from Ramli John in his conference content playbook.

Source: Ramli John

#2: Give away to get 8000 subscribers in one day

Giveaways still work. In fact, Colin and Samir used them to run a contest that drove 8K subscribers in a single day.

Colin and Samir announced their 24-hour giveaway on YouTube, using the title “deleting this video tomorrow”. Then they updated the title throughout the day to reflect the remaining time.

#3. Prompt engineer with precision

The 'Follow all of my rules’ pattern is just one of the prompt engineering tips shared by Paul DeMott. Use it to boost the accuracy of AI-generated content by starting your prompts with specific, directive instructions.

Example:

Put "Follow every step" below your main prompt. Then, ChatGPT reads everything the follows in sequence, ensuring a more focused adherence to your guidelines.

Get all of Paul's tips here.

Source: Paul DeMott

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Required Reading:

How to Leverage Content Marketing and SEO for Success

Content marketing and SEO work hand-in-hand to amplify your digital presence. In this guide, learn about the fundamentals of each strategy, along with best practices and tactics to combine them and boost your digital marketing success.