🚀 This Week's Hacks: Win back 48% of your customers 🛒

#1. Win over the shipping fee haters

Problem: 48% of US shoppers ditch their carts due to shipping costs. It's clear: people hate paying for delivery.

Solution: Reframe your shipping approach.

There are 3 ways to do this:

1) First-time offer: Waive shipping fees for initial purchases, particularly on "sample packs". Beware of multi-account exploiters.

2) Shipping subscription: Introduce a flat-rate shipping subscription. Result? More frequent, albeit smaller, purchases. Ideal for varied inventory or consumable products.

3) Incorporate shipping cost: For pricier, rarely-bought items, include the shipping cost in the product price. It's all about perception - elevating product value without surprise fees.

Source: Ariyh

#2: Get your CTA conversion rate above 50%

Poor positioning and design choices leading to low conversion rates.

That's where Fitts’s Law of UX and UI comes in: The time to acquire a target is a function of the distance to and the size of the target.

Use this idea to maximize desired actions and minimize undesirable ones in three ways:

1) Ensure calls to action (CTAs) and forms are placed above the fold on all screen sizes. Conversion rates can jump from 20-30% to 50%+ by making CTAs immediately visible and accessible.

2) If you have a preferred user action, make that option larger and more prominent than others. For example, on a pricing page, highlight the recommended plan with a bigger button or contrasting color.

3) Make undesirable options or actions, such as the “unsubscribe” link or closing pop-ups, less prominent and harder to access.

Using Fitts’s Law, you can subtly guide users towards preferred actions and away from others, improving overall user experience and conversion rates.

Source: Laws of UX

#3. You could be wasting time linkbuilding

It's hard to pinpoint how many and which types of links are needed to rank higher. But taking a systematic approach to determine the precise number and quality of backlinks required for your priority pages makes your linkbuilding strategy a whole lot more efficient.

Robbie Richards shares his tips for determining how many backlinks you actually need:

- Identify Priority Pages: Using your SEO tool, spotlight the "money pages" (like service or product pages) that are currently ranking below fourth. These are your initial focus for link-building.

- Analyze Top Competitor SERP Data: For each money page, identify the keywords you're targeting. Now, using your SEO tool, investigate the top-ranking pages for those keywords. Compare their page and domain authority metrics against yours.

- Dive Deep into Competitor Backlink Profiles: Filter out all but dofollow, high domain authority links from your top competitors that garner organic visits. Rule out any topically irrelevant links. This will give you an approximate number of quality backlinks you need.

- Understand Domain Authority Distribution: It's not just the quantity, but the quality of backlinks that matter. Evaluate the domain authority of the sites linking to your competitors. The higher their domain authority, the more effort you'll need to put into your link-building.

Source: Robbie Richards

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Required Reading:

7 Essential Steps to Supercharge Your B2B SaaS Marketing

Competition is sky-high in the B2B SaaS market. You can’t just rely on an innovative software solution - you also need a killer B2B SaaS marketing strategy to make your product shine. So here are 7 actionable steps to build a marketing plan that cuts through the competiton.