🚀 This Week's Hacks: I wish there were more AI bots

1. Borrow these content titles for maximum video CTR 📹

Jake Thomas saved you the trouble and tested 103 YouTube titles.

Try these 5 proven hooks to create more clickable titles for your YouTube videos, TikTok clips, and so much more:

1. Present content as a list: How to make buyers click > 5 tips to make buyers click

2. Talk to beginners: Subject line tips for email marketers > Subject line tips for beginner email marketers

3. Suggest a forever change: The key to better ad writing > This will change the way you write ads forever

4. Incorporate the negative: How marketers spend their budget > Dumb things marketers waste money on

5. Try extreme language: Paid search challenges and solutions > The hardest paid search challenges

Source: Jake Thomas 

#2: “Show, don't tell" your marketing content 🎨

Demonstrate your product's/service’s value through practical examples instead of just telling your audience.

Max Bidna says these ideas will help you build trust and credibility with your potential customers:

- Share live videos or live demos to highlight the durability, effectiveness, or unique features of your product/service.

- Before and after scenarios are particularly effective in software and e-commerce to show a buyer the possible transformation

- Highlight case studies or data visualizations that demonstrate the actual impact of your product on customers’ businesses or lives.

Source: Max Bidna

#3. Enhance your copywriting with strong verbs 💪

Chase Dimond says one way to boost your copy's persuasiveness and encourage action is by swapping weak verbs for impactful verbs. For example:

"Break" → "Smash"

"Make" → "Create"

"Find" → "Uncover"

"Learn" → "Discover"

"Remove" → "Eliminate"

Ensure the revised copy maintains clarity, enhances reader engagement after the swap, and track metrics to measure the effectiveness of your adjustments.

Source: Chase Dimond

Open Roles

• Senior Paid Search Account Manager

  Create, plan, and manage paid campaigns across Google and Bing Ads accounts as you help leading brands grow their business.

• Senior Account Manager: Paid Social

  This is your chance to lead on strategy and execution in paid media channels for some of the world’s leading brands.

• SEO Manager

  Are you self-directed, eager to learn, and interested in digital marketing and tech/startups in general? Check out this role.

• Agency Operations Manager
  Manage day-to-day operations of our agency internally. The perfect candidate is analytical, strategic, proactive, organized, and honest.

• Digital Marketing Intern
  Come work at one of the top digital marketing agencies. We’re looking for someone to join our team who is eager to learn, can balance their time, and manage themselves.

  JOIN TAKTICAL

Required Reading:

Uncovering the ROAS Formula: 6 Essential Steps to Amplify Your Advertising Success

Your Return on Advertising Spend (ROAS) calculation is a pivotal metric. Not only is it important for evaluating past success, but it’s also crucial for future planning and budget allocation. So, we’re digging into the ROAS formula so you’ll be better equipped to maximize your advertising efforts and drive measurable success for your business. Let’s get started!